As brain science now proves, emotions play a critical role in decision making. Human beings make rapid, subconscious, emotional decisions in one part of the brain, and then justify (or possibly adjust) those decisions more rationally in another area. Research also shows that we recall information more clearly and easily when it's attached to emotion. "If you want to … [Read more...] about Emotional Stories that Sell: Techniques for Deeply Moving Buyers’ Decisions
How to Sell
Whether you are selling software, services or other products, marketing often converges into one crucial action step: The Follow-Up Call. You can follow up at any stage of the marketing process: If you meet someone through networking and they show some interest, you can give them a call to explore that interest. If you forward some information to a prospect, such as an … [Read more...] about How to Do Follow-Up Calls
I wholeheartedly believe the salesperson is the most important, honorable and worthy position within any organization. The spectrum of people who are "in sales" is vast - so vast that almost everyone has some aspect of selling in their job. If you are one of the people who consider yourself "in sales" I'd be curious if you have ever looked up the word "sales"? I'm guessing it's … [Read more...] about The #1 Truth You Didn’t Know About Sales
Recently, I was doing a recruitment seminar (to fresh graduates from the local universities) for one of the large insurance companies in Singapore. I talked about how anyone could achieve time freedom and financial freedom by becoming a financial advisor in Singapore. I shared how becoming a financial advisor was a powerful strategy in becoming your own boss and having the … [Read more...] about Don’t Like to Sell? Then You Will Never Be Rich!
Are you sending e-mails to prospects instead of calling them? Is e-mail your selling medium of choice because it lets you avoid the rejection that you dread when you make real cold calls? Do you wait and wait for return e-mails from prospects that will give you the green light to move the sales process forward? Email vs. Personal Contact Sad but true, these days most people … [Read more...] about 7 Pitfalls of Using Email to Sell