Starting a Children’s Clothing Store

May 20, 2001 | By | Reply More

QUESTION ON Starting a Children’s Clothing Store

I am interested in opening a children clothing store with unique lines of clothing. We have found a great location but are not sure what to do next. We also do not have financial backing for this so we would have to take out a second mortgage on our house for this venture. Any information you have would be greatly appreciated

– Jennifer Walters

clothing store owner


Dear Jennifer:

It sounds like you have some big plans ahead of you! Many questions run through my mind….like:

  • Do you have a business plan?
  • Do you have a marketing plan?
  • What are your long term plans for the business?
  • Have you incorporated, or how do you plan to shield your personal assets from that of the business if it fails?
  • How much money do you have for use? Enough to last you for six months? One year?
  • You are planning to get a second mortgage on your house to finance the business. What will happen if the business fails?
  • Do you have any experience in retail, particularly in managing and running a retail store?

There are so many things to do!

I would start with a business plan. The rental space can wait. You need to know where you are today, what is going to happen tomorrow and into the future.

How many pieces of clothing do you need to sell to make a profit? And, how are you going to market your business to sell that clothing? Those two items are “must have’s” before starting into such a venture.

Make sure you visit with a business attorney as well as an income tax specialist, to be sure you set your business up correctly and know the necessary steps for taxes.

I suggest you read the following articles:

I wish you the best!

p.s. – I have four kids, so a children’s clothing store sounds like a great thing to me! Just make sure you have some goals and direction.

Tammy Harrison

Recommended Resources on How to Start a Children’s Clothing Store

Article originally published in May 2001. Updated February 20, 2012
Tammy Harrison is a successful home-based working mom for over five years. She holds a degree from Mizzou in Consumer Economics. Her business focuses on Marketing and Creativity for Small Businesses as well as numerous other small businesses.

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