Building a website for your business, no matter how big or small it is, shouldn’t be second-guessed. As a new business owner, you shouldn’t be scared of building your own website as it’s made easier by many website services and platforms out there.
It no longer costs a lot to build a website and you don’t even need to learn to code and design your own site as well. What you just really need to do is to decide on putting up a website and how you want to do it.
You can always hire someone else to do the job for you, of course. If you can’t afford to pay someone for this just yet, you can just check platforms that allow you to create your own site. Platforms like Wix and Shopify has allowed its users to build their own websites without any technical skills.
A website is just really a requirement nowadays if you’re starting a business. This is especially now that E-commerce is continuously growing and booming. Having a website is simply the best way to advertise. It’s a great way to get your name and brand out there.
Consumers, nowadays, are turning online. The first thing that many consumers do if they need a product these days is to look it up online. This consumer behavior is mainly thanks to the digital age. The internet and mobile devices have helped the E-commerce industry become what today’s people need.
About 97 percent of consumers now go online whenever they need a product and this is a huge difference compared to how it was in 2011. In 2011, only about 59 percent of consumers only go online to look for local businesses.
Billions of people now get food, product, and grocery delivery services online each year. In 2018, there are about 1.8 billion people around the world who have made a purchase online. This is why E-commerce is the present and future of purchasing goods.
Now, you still shouldn’t be bothered about competing with many websites because having one will still get you somewhere. What you really need to work on once you have the website is how searchable it will be and of course, your Google ranking.
Now, if you still think that you don’t need a website for your business, here are more reasons why you should change your mind.
To keep up with your competitors
And so people do go online to check on a product they need. However, sometimes, people are not exactly specific with what they want. Studies have found that about 72 percent of online consumers first check on the reviews of a product to compare it with another same product from a different brand.
Consumers are also after experience and if they check on your competitors, they will also check on your site to see the difference between the price, the quality, and overall shopping experience of other customers.
In fact, you should do the same and be on the lookout for the reviews of your competitors. This would make sure that the negative reviews on your competitor’s site won’t end up on yours.
It helps you build a reputation
Speaking of reviews, the positive ones would greatly help you gain more customers. A lot of people nowadays would purchase products based on the recommendations of other people. A consumer can basically influence another consumer and they all can do this by posting reviews.
You don’t necessarily need to have a clean record or no bad reviews at all. Just make sure that your site also showcases the reviews worth reading. The moment the customers see those reviews, they will feel safe and secure when shopping on your site.
To also help your employees
Building a website can also benefit your employees or your staff. What you can do is to create a resource center that they can use. This resource center can help them assist your customers with confidence. You can have videos, instruction materials, and manuals uploaded on your site for them to access.
Of course, you need to make sure that only your employees can access this. What you can do is to allow your employees to have individual login details on your website. You can even utilize your website to give out announcements to your employees. It’s also possible to even upload their schedules so that they can easily access it wherever they are.
The bottom line is that you can maximize the use of your website. It doesn’t have to be expensive. If you’re just starting out, you can even use free web hosting services until you feel like it’s time to upgrade. Just know that having a site is crucial for businesses with today’s consumer behaviors.
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