The web page design plays a significant role in attracting potential visitors and converting them into customers. The design can also make the user happy that’s why it’s important to ensure that the design will make the website streamlined and functional. By making the website well-designed, it’ll also improve the customer’s experience. It is believed that the design affects the trustworthiness of the site.
The web page design or layout should communicate clearly with the target audience as soon as visitors landed on your page. Thus, it makes sense knowing some effective tips that can lead your website to the right direction.
Simple tips to improve the web design
Here are some simple tips to improve the web design:
1. Give customers closure & intuitive navigation
If your business is selling products, it’s important to ensure that your web design offers friendly user experience by giving them closure. This is necessary so that customers will feel more satisfied after making purchases. Integrating a function in your website that can be used in purchasing processes will make your customers happy.
An effective web design should offer good navigation so that the confusion of new visitors to the site will be at bay. In designing a website, there should be an attention getter or should place elements that will guide the visitors in navigating your site. The navigation can be horizontally or vertically, but most websites prefer horizontal navigation. Likewise, it will be easier to attract attention by placing call-to-action buttons.
2. Add less, but useful
Adding more stuff is very tempting when designing websites particularly when the clients request for more features and buttons for navigation. More elements can contribute success, but adding those elements that aren’t necessary should be avoided. It would only clutter the design instead of providing clarity. With this, you should check your site and determine those elements that can be added or removed.
A website that is well-designed is practicing the concept of “less is more”. There are instances in which visitors can decide quickly when there are fewer options. Keep in mind that most visitors won’t spend more time in accessing your site that’s why the design should be clear and concise.
3. Avoid splash pages, pop-ups and dark background
In designing a website, it’s necessary to avoid integrating plenty of pop-ups, splash pages, and dark background. These elements most likely will block the view and it’s not a good practice. There are many websites that won’t allow a visitor to exit in just a single click but rather there are pop-ups offering discounts. Likewise, splash pages should be avoided as they create annoyance to visitors. In today’s rapidly changing technology, designing a website is easier but challenging.
4. Responsive design testing tool
To ensure that the visitors will be happy browsing your website, the best thing to do is to make a responsive design. This means that the site should automatically adapt on how it is being viewed. If your website is responsive, it will suit to any browser’s size, thus guarantees better user experience.
5. Use the Right Images
To make a well-designed website, it should use the right images that fit best to the message that you want to convey to your audience. Using stock photos is strictly a big NO. In the same manner, unnecessary images will sacrifice the loading speed of the website. Instead of using images, it’s better to consider using CSS for effects in designing a website.
6. Remove sidebars
For many years, integrating sidebars in a web design has been the trend particularly on blogs. But, designers found out that removing the sidebars has improved the reader attention and amplified the clicks on call-to-action button.
7. Easy feedback forms
Another thing to consider in designing a website is to include easy feedback forms. This will encourage your customers to give feedback that you can refer to in improving your business and customer experience. You can consider using customer feedback software. Here are some things to consider in designing the form.
- Use feedback boxes
- Don’t make any fields compulsory for feedback form
- Make it compatible with mobile devices
- Use a grading system
The information mentioned above will serve as guide in creating an effective web design. Nevertheless, there’s still a need to test the website in terms of accessibility, text readability, page speed, user interaction and responsiveness.
- How to Design a Website: 3 Rules to Remember
- Conversion Rate: Improve Product Presentation
- How to Grow your E-Commerce Business with Landing Pages
- 10 Ways to Convert Visitors to Buyers
- 5 Common Website Mistakes (And Why Your Website Isn’t Making Money)