All eCommerce business owners know very well how important it is to always seek new ways to grow their companies. In such a competitive industry, the only way to succeed is to constantly look for opportunities to set yourself apart and thus become better than your rivals.
To achieve this difficult task, you first need to follow relevant marketing and tech trends for 2019, and then craft a comprehensive and effective growth strategy. That is the only way to deal a blow to your competition.
In this article, you will find the methods that you can implement into the ultimate growth strategy that will bring you real results.
They will teach you how to:
- improve your marketing efforts
- optimize various website features
- build stronger relationships with your customers
- take advantage of social media platforms
- retarget wisely
Shoot from more marketing channels
Marketing is an important part of your business. To ensure the success of your overall growth strategy, marketing efforts need to be included as part of the plan. After all, what good are products or services if no one knows about them?
So, to reap good results, you should shoot from more than one marketing channel. Email marketing needs to be present as it is a powerful tool for reaching and talking to your customers.
This means that you need to create a newsletter, one of the fundamental features of this kind of marketing. Once you implement a form that allows people to subscribe to your newsletter, pay extra attention to the messages you send them.
After you have gathered a considerable number of customers and subscribers, you will have to categorize your lists. You cannot send one generic message to everyone. That would be disrespectful towards loyal customers who regularly visit your store.
Fortunately, there are quite a lot of great email marketing software tools that assist you to seamlessly organize lists, send bulk messages, schedule new messages, and so on.
Naturally, you need to combine more than one marketing channel for the best results. That is, your marketing techniques need to be perfectly aligned.
Set a unique tone and use it for your emails, social media channels, videos, and other communication channels.
A spick and span website as a top priority
People who visit your store need to feel good about it. Keep in mind that you must never neglect the design, navigation, and other segments that affect the visitors’ experiences.
When considering the design of your website, you should know that looks play a huge role. However, make sure not to overdo it. Many tend to forget that functionality is as important as aesthetics.
Therefore, be wise and economize. This applies to visual elements, layouts, eCommerce plugins, and everything that can be seen on your website or affect your website’s responsiveness.
Create a simple yet beautiful design. Do not slow down your website with countless plugins, heavy elements, and huge images.
A huge number of people browse the internet from their mobile devices. It is important not to ignore this audience and ensure they don’t have a poor user experience on your website.
Optimizing everything for mobile devices should be a top priority. Do not lose customers simply because you didn’t optimize for mobile devices.
Some businesses go one step further and develop an app for their store. However, that is only possible once you have grown enough to have the capacity and budget for such an endeavor.
Gaining a good online presence isn’t possible if you don’t put in the effort to optimize your website for the search engines.
Factors like structure, content, interlinking, backlinks, and so on, all influence your position in the eyes of Google, Yahoo, and other search engines.
Pay extra attention to the content you promote on your blog. Consult an expert and figure out which topics you need to consider, which keywords you need to use, and who your target audience is.
The world of SEO is way more complex than these few points, so if you still haven’t introduced yourself to search engine optimization, this would be a good time to start.
These were just some of the more important segments that you need to consider when optimizing your website. Essentially, your website is the face of your business. And, if you want to be better than the rest, your face has to be as appealing to as many people as possible.
Customer service has to be top-notch
The way you talk to your customers, how you handle their problems, questions, and other inquiries may determine whether your business will succeed.
Unfortunately, many business people still undermine the importance of great customer service. They are just focused on selling the product and think that is the end of everything. But, that couldn’t be further from the truth.
The relationship needs to continue even after you get a person to buy something from you. You should contact your customers every now and then to check in and see how they are doing. Find out whether they are satisfied with your products and show them how much you respect and appreciate them.
In addition, whenever a problem occurs, do your best to resolve it. Even if that requires you to send them a substitute product for free.
If a bad word gets out about your business, you could suffer terrible losses. Nowadays, people love to leave and read reviews and comments online. These can make or break your business.
Also, it would be beneficial to ask your customers to occasionally do surveys. For example, you could introduce an NPS survey just to see how likely your customers are to recommend your store on a scale from 0 to 10.
This way you can see what and when you are doing right. And, if you see that people aren’t happy with your service, you will know that it’s time for a change.
Do not neglect the importance of social media
It doesn’t take a genius to realize just how important social media platforms are today. Look around you, every person you see most likely has at least one social media account. Take advantage of this.
Align your social media activities with other marketing efforts you put in. Keep the content updated and accurate. Also, devote some of your time to publish unique posts on social media.
Don’t attempt to recycle previous articles. Write short posts or film video clips and publish them on your social media accounts.
For instance, Instagram is becoming one of the most popular networks today. As you know, it heavily relies on photos and videos. So, your material needs to fit the format. That is, you need to post photos and videos with effective captions.
Aligning your activities across different social media platforms allows you to become an authority. This means people will recognize your brand and follow it.
In addition, platforms such as LinkedIn can oftentimes help you in ways you couldn’t imagine. For example, you could use a LinkedIn email extractor to get loads of email addresses that could be of great use for lead generation.
So, make sure to be present on all relevant social media platforms.
For many people, the first visit on a certain website is not enough to convert them. If you want to capitalize and get sales, you will most certainly need to have an effective retargeting strategy.
There are a few ways you can retarget customers so they come back and buy from your store. One way to do this is by running retargeting ads on other websites.
So, if a customer visits your website and leaves without making a purchase, use other web pages they visit to showcase your products.
This strategy can also be implemented via email. Retargeting through email campaigns is effective as well. When a person adds something to a cart but doesn’t complete the purchase, they receive an email a few days later to remind them of that product.
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