Videos are an extremely effective type of content – and a vital part of any content marketing strategy. However conventional videos can be difficult to create, and often require lots of equipment.
Comparatively screen recording is much easier and less demanding. All that you technically need is a screen recorder, microphone, and possibly a webcam. That is why you should seriously consider creating content marketing videos using it.
If you’re interested, there are several ways you can use screen recording to create interesting videos for content marketing.
How-to Video Guides and Tutorials
Recording video footage from your screen is the perfect way to create a video guide that involves any type of digital product. The footage can show how each step is performed, and you can record a voiceover to accompany it and provide additional details.
It doesn’t matter if the products you’re promoting aren’t digital, and the videos shouldn’t be about them anyway. At the end of the day content marketing is all about creating informative content that your target market will find useful – so it can just be tangentially related.
Try to focus your videos on helping your target audience find solutions to their problems, or acquiring other useful benefits.
Product Demonstrations and Reviews
Another similar type of video that you should create for content marketing are product demonstrations or reviews. The video footage that you record using screen recording should help show the features of the product, and the benefits that it can provide.
Keep in mind that any demonstrations or reviews should not be of your own products or those of your direct competitors, as that would be self-serving. Instead you should review or demonstrate other products related to your niche and could be helpful to your audience.
When you’re creating product reviews it is important that they are as unbiased as possible. Be fair, and outline both the advantages and disadvantages of the product.
Interviews of expert authority figures have always made for compelling content – but recording videos of conventional face-to-face interviews can be challenging. By using screen recording you’ll have an alternative: Record the interview via a video call.
Not only will this be more convenient for you, but it will likely be more convenient for the expert that you’re interviewing as well. In fact you may even find it easier to land interviews with some experts who may not be able to fit you into their schedule otherwise.
The only difficulty with creating expert interviews using screen recording is making sure the quality of the video call is good on both ends. Overall it will still be far less challenging than setting up and recording a face-to-face interview however.
Spin-Offs of Live Videos
Nowadays live videos have become increasingly popular due to their reach and engagement levels. But not everyone will be able to tune in and watch live broadcasts – so why not use screen recording to save and provide a VOD version, or create spin-off content from it?
Once you’ve recorded your live video broadcast using screen recording, you can decide how best to proceed. In most cases live videos tend to be fairly long, so producing shorter videos from it based on specific topics may be best.
The only thing you need aside from a screen recorder to pull this off is video editing software, which in some cases may already be rolled into your screen recorder. For example you could use Movavi Screen Recorder Studio.
By now you should be starting to see how screen recording can help you to create various types of videos that are perfect for content marketing. The key is to figure out which type of videos your target market will find the most useful, and focus on them.
At the end of the day, you will be able to produce video content much more easily and quickly using screen recording, which in turn will help you to get more content out there in front of your target market. That should help to boost its effectiveness by leaps and bounds, especially if you’re able to provide them with a regular stream of new and exciting content.
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