Ecommerce is a force to be reckoned with. There is no question that in the past decade it has grown in popularity and become an incredibly effective way for companies to sell products and services. But knowing that it’s a huge industry doesn’t mean companies are guaranteed success when they create an eCommerce website. Some tips and tricks can and should be used to help the website to succeed.
If you’re looking for ways to boost your eCommerce website’s conversion rate, then these design tips are meant for you. These tips can help you turn things around relatively quickly so you can see an increase in your sales.
Check Out What Successful Sites are Doing
A good place to start is by doing some online research. Take a look at successful sites and pay attention to what they are doing in terms of layout and design. You need to have a clear unique selling proposition — which you can get an idea of by following the link — so the consumer knows what they are getting and feels like you’re the only company that can provide that specific item or experience. This is called having a sales hook and making sure you promote it.
It’s also worth looking at other eCommerce sites in your industry, as you don’t want to parrot what they are doing; instead, you want to appear unique.
Cut Back on Clutter and Unnecessary Elements
One of the biggest mistakes companies can make when designing their eCommerce site is to try to fit too much on a page. While it may be tempting, and you may feel like you have a lot to say, show, and share, you don’t want to overwhelm visitors. The design should be clean and organized. Visitors need to navigate with ease and if you’re filling every square inch of the screen with information, it becomes too much.
Call-to-Actions Need to Appear on Every Page
Speaking of making your site user-friendly, an easy-to-spot call-to-action (CTA) needs to be found on each page. This can be such things as “Add to Cart”, “Add to Basket”, “Buy Now” and so forth. It’s meant to make the conversion simple and quick, and it should stand out. The best way to make it stand out is to use a different font and contrasting colors. It needs to jump off the screen.
All Products Need High-Quality Pictures
If you’re selling products, then be prepared to include high-quality pictures of each item. Not only should you include one picture, but there should be multiple images showing all different angles and any special features.
Your Website Needs to be Optimized for Mobile Use
Considering the number of people who own and rely on smartphones nowadays, you simply must optimize your website for mobile use. This means the site appears and works the same on a mobile device as it does on a desktop computer. There should be no glitches, load times should be fast, and navigation should be a breeze. You typically only have one chance to make an impression, so it needs to be a positive user experience.
Look Into Shortening the Checkout Experience
There are also ways you can shorten the checkout experience, which many customers appreciate. The one-click checkout is a very popular design choice, and it means customers don’t need to add to their cart first. If you take away extra steps, then you’ve got less chance of suffering from shopping cart abandonment, which may be messing with your conversion rates.
If you’re ready to take control of your conversion rate, then these design tips can help you to improve it and get the kind of sales you had been hoping for.
