The often repeated phrase that ‘content is king’ has now become a cliche. Nevertheless, it is still true. If it were not for content, what would visitors look at when they visit websites? Of course, any old content won’t do. Your content has to interest visitors enough to bring them back to your website time […]
Your potential customers will visit your site and decide within seconds if they will stay or go. Turning these quick browsers into buyers is one of the major obstacles in building your new business. Learn 10 ways to turn browsers into buyers
An interesting debate is raging among copywriters, web designers and content providers about the key differences, if any, between writing copy for the web versus writing web content. According to prolific copywriter Nick Usborne, a survey conducted among the readers of his email newsletter “Excess Voice”, offers some interesting results. They seem to be split […]
If you are selling something on the Internet, whether through product downloads or physical delivery, most likely you are accepting payments through credit cards. Credit cards provide a convenient way for buyers to pay, and thus form an integral component of doing business online. However, you need to watch out for a number of things […]
You need to works on your web site – and what doesn’t. Take a fresh look at your online business and ask these questions to help you improve your web site
Hundreds of sites fail because they have writing and content problems. Here is a list of fatal errors that prevent a site from helping users to find information quickly and easily. Avoiding these errors will go a long way to making your site user friendly.