With the rapid growth of broadband, watching videos on the Web have become much more commonplace. As a result, more Internet users are going to video sharing sites to watch videos of their favorite shows or videos shared by other users.
According to the study “Increased Use of Video-sharing Sites” by Pew Internet and American Life Project, 48% of Internet users have been to video-sharing sites such as YouTube. Youtube says that more than a billion unique users visit their site per month. Comscore’s research also showed that 77 percent of the total U.S. Internet audience viewed online video, and that the average online video viewer watched 273 minutes of video.
Good news for entrepreneurs: the popularity of online videos is not only good for those who likes to have a good laugh or be informed. Videos now offer money making opportunities to those who love to create them. If you love to produce videos about your dogs or kids, or think that you are witty and engaging to watch on videos, there are a number of options to help you get cash for your creations. Here are ways you can earn money from your videos online:
1. Earn from ads placed in your videos.
The biggest video sharing website YouTube has created a program called Youtube Partner Program to allow their most popular and prolific video creators to earn from their videos. Ads are placed alongside the videos and content creators share the revenue with YouTube. To participate in the program, you must own the copyright of your videos and that your videos must generate thousands of impressions at the minimum.
Other similar ad-based programs are:
- BrightCove = inserts ads in the videos and provides syndication platform for video producers.
- BlipTV.com = is a free videoblogging, podcasting and video sharing service. However, they are “temporarily closed to new accounts”
- Maker Studios https://partner.makerstudios.com/ = has a partnership program on Youtube where you apply with your channel and you’ll be considered for their advertising network
2. Be paid by number of views.
You can also earn if your videos have reached a certain number of views. Some video sharing sites that reward their most popular video content creators include
- Metacafe Producer Rewards program http://www.metacafe.com/producercentral/ is open to any creator of an original short video, and you get paid $2 for every 1,000 views, starting at the 20,000 views mark.
- DaCast http://www.dacast.com/online-video-monetization.html allows monetization through pay per view, subscriptions or via ads.
- LiveRail http://www.liverail.com will help distribute your online videos and monetize it with advertising
3. Get paid for downloads of your videos.
You can also earn money by selling your videos through download to own. The best example for this mode of video optimization is through Apple’s iTunes Music Store http://www.apple.com/itunes/content-providers/, which requires that you apply and be approved as a content provider.
4. Create commissioned videos.
You can also get paid for responding to requests for specific types of videos. There are companies that look for submissions of videos for predetermined topics, such as
- Demand Media = has a Demand Studios Filmmaker Program http://create.demandstudios.com/filmmaker/ that looks for instructional video submissions for the use of their properties such as ExpertVillage.com, Livestrong.com, eHow.com, among others. Find an assignment that appeals to you, look for experts on that topic and produce the video. You can expect to receive $350-$1,050 per assignment.
- New York Times allow you to submit opinion videos (video version of an op-ed essay) http://www.nytimes.com/content/help/site/editorial/op-video/video.html
5. Earn money by producing videos for others.
There are a number of companies that will hire you to produce videos in your local area:
- Smart Shoot http://www.smartshoot.com/ = helps small local businesses produce professional looking videos for an average fee of $1,000 per video. Join them as a freelance video producer and get paid for producing videos.
- VideoAgency.tv http://www.videoagency.tv/ (French) = An online marketplace for video production, which matches companies and individuals in need of professional videographers.
6. Get paid if your videos are featured.
Break.com http://www.break.com pays for original videos featured on their homepage. If your video is chosen to be featured on its homepage, you get paid $200 for your first original video featured ($400 if you give them exclusive rights). The price increases to $300 and $400 for your second and third videos featured on the homepage ($500 and $600 respectively for exclusive rights). They also occasionally do special contests such as their April Fools best prank videos wherein the winner can receive $1,000.
7. Sell videos on a royalty basis.
- iStockPhoto.com , well known for their subscription model in selling photos, has branched out to videos. After passing a rigid test, you can submit videos and earn as much as 40% of the royalties paid.
- CreateSpace.com https://www.createspace.com/Filmmaker.jsp allows your videos to be sold on Amazon.com and you can earn royalties on every sale you make.
- Fotolia http://www.fotolia.com/Info/Contributors/GeneralInformation where you can get royalties from 20% to 63% of video sold via single-image download
- Shutterstock http://submit.shutterstock.com/ accepts videos from 5-60 seconds long
- DepositPhotos http://depositphotos.com/seller-price.html look for videos from 3-60 seconds in length, with royalty fees dependent on your contributor level
8. Sell your video on demand.
If you are a more established video content producer and independent filmmaker, there are a number of venues for independent filmmakers to sell their films:
- FlickRocket.com http://www.flickrocket.com/ offers a direct online VOD/rental and download-to-own/burn service.
- Jaman http://www.jaman.com = movies on Jaman are available for rental, for purchase, for free, or as a combination of these options. Movie rentals start at $1.99 and go up to $4.99 for premium titles. Video producers get 30 percent of the gross revenues, paid quarterly.
- EZTakes http://www.eztakes.com/store/info/sell.jsp = allows you to sell your feature-length videos as downloadable DVDs. You set the price, and EZTakes gets a cut of about 30-35 percent of the price. However, they require a catalog of at least 20 films.
- GreenCine http://www.greencine.com/static/filmmaker/filmmaker_submission.jsp = offers a Video-on-Demand service where approved filmmakers can earn from gross percentage of the rental fees generated by the film
- Vimeo offers a Vimeo on Demand program http://vimeo.com/creatorservices/ondemand where video creators can sell their videos for a 90/10 percent split, where video makers keep 90% of revenue after transaction fees.
Recommended Books on Earning Money from Online Videos:
- YouTube: An Insider’s Guide to Climbing the Charts
- YouTube and Video Marketing: An Hour a Day
- Make Money with YouTube – How I Made an Extra $1,187.66 from a 4-Minute YouTube Video
- The YouTube Money Machine- How To Make Money Online With YouTube Videos
- Youtube Millionaire – Every Million view Channel Secrets Revealed
- How to Make Money from YouTube
- Why Videos Should Be Part of Your Online Marketing Strategies
- How to Use Video and Rich Media to Drive Online Sales and Loyalty
- How to Use Videos to Boost your E-commerce Sales
- 4 Video Trends that Impact Marketing in 2018