As demand for videos continues to grow, small businesses can no longer afford to ignore videos. Videos have become a key means for people to get information and be entertained online. A lot of people watch funny videos and cute animal videos that their friends recommend in social media. Kids are on YouTube watching Algebra tutorials as well as game commentaries and instructions. Videos have become commonplace online, and small businesses that fail to include it in their online marketing strategies will do so at their peril.
Yes, videos are not easy to create and require some investment (in some cases, a lot of investment) that small businesses tend to shy away from using videos as part of its content. However, videos offer a number of benefits for small business owners:
- Videos give business owners something engaging to post.
- It also helps build trust and give a human face to a business, helping increase website traffic and online conversion.
- Videos also make it easier to attract users in social media networks.
- It also makes for more compelling content as the format allows you to put as many calls to action in a way that would look horrendous in a text.
If your small business is still not using videos, here are the reasons why videos should be part of your online marketing strategy in 2016:
YouTube is still growing.
YouTube now has over a billion users, with the number of hours spent watching YouTube videos still growing at a significant rate. In fact, YouTube reports that watch time has increased by 60%, the fastest growth they’ve seen in 2 years. Watching YouTube videos on mobile is also on the rise, with the average viewing session at 40 minutes, a growth of more than 50% the previous year.
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People are making huge money from videos.
The number of channels than earn a six-figure income on YouTube is up 50 percent year-over-year. In fact, Fortune Magazine has started publishing the list of the world’s highest-paid YouTube stars. In 2015, the top moneymaker on Youtube was PewDiePie, who earned about $12 million from videos where he provides commentary on games that he plays. He currently has more than 41 million subscribers with more than 10 billion views on his videos.
Facebook is aiming to take over Youtube as the world’s biggest video platform.
In 2015, video uploading and viewing on Facebook exploded as it retooled their interface to make viewing and sharing videos easier. Fortune.com reports that Facebook’s video traffic has reached 4 billion daily views, and video-heavy websites such as Buzzfeed are seeing massive video views on Facebook. Facebook is also making it easy for marketers and advertisers to use videos to reach their target markets, particularly through their Facebook advertising program.
With the strong emergence of Facebook, small business entrepreneurs now need to publish videos on both Youtube and Facebook.
The rise of Instagram bodes well for video content.
In 2015, Facebook-subsidiary Instagram has overtaken Twitter as it hit 400 million users. Instagram offers video sharing capability, where users can share videos 3-15 seconds in length.
For small business entrepreneurs, you can use Instagram to post video shorts that answer customer questions about your products or to showcase quick product demonstrations. You can also use Instagram videos to create a visual portfolio of your work, as well as highlight special offers and events. You can also use Instagram videos to add a human face to your business.
If you use videos for advertising your business, the photo-sharing app Instagram has made significant inroads on videos as ad products. Instagram introduced 30-second video ads in 2015. By offering the same length as television commercials, Instagram gives brands “a more cinematic feel” to their ads.
The above developments point to the fact that videos have become an important content and marketing tool for businesses. For a growing number of people, videos have also become their means to earn a lot of money online. If you need more convincing as to why you need to use videos, read this infographic on The Power of Video for Small Business.
For 2016, make a resolve to take steps to include videos as part of your marketing toolkit – and see how videos can help take your business to the next level.
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