Pricing is more than just about numbers; it is a play on perception. In many cases, the psychology of pricing is more important than the actual price itself. And small businesses that understand how psychology plays with their pricing strategies can come out the winners. People process numbers differently, and we'll often never know what is in their minds when they consider … [Read more...] about Price Perception: The Psychology of Pricing
Using Live Chat for Your Small Business eCommerce Store
Below is an excerpt from the book How to Sell More Online: 40 Tips for the Small Online Entrepreneur Live chat is an effective tool in selling online. According to Forrester Research, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.” Live … [Read more...] about Using Live Chat for Your Small Business eCommerce Store
How to Use Videos to Boost your E-commerce Sales
Below is an excerpt from the book How to Sell More Online: 40 Tips for the Small Online Entrepreneur: Online videos are growing in popularity, and small businesses can no longer afford to ignore videos. Videos have become a key means for people to get information and be entertained online. For an e-commerce store, you can use videos as a new way of showcasing and … [Read more...] about How to Use Videos to Boost your E-commerce Sales
10 Simple Things to Increase Your Online Sales
Below is an excerpt from the book How to Sell More Online: 40 Tips for the Small Online Entrepreneur: One way to earn money on the Web is to sell online and start your e-commerce store. You can sell a wide array of products online such as apparel, electronics, wine, information products such as eBooks and courses, and much more. If you are selling on the Web, here are … [Read more...] about 10 Simple Things to Increase Your Online Sales
Why Sell in Online Marketplaces
Below is an excerpt from the book How to Sell More Online: 40 Tips for the Small Online Entrepreneur: There are many ways to sell online, not just on your website. Big businesses tend to have multiple sales channels: their own website, other retailers (both online and brick and mortar stores), print catalogs, and online marketplaces. Take the computer brand Dell for … [Read more...] about Why Sell in Online Marketplaces