The webmaster community is all agog nowadays of the ongoing Google update. In an effort to combat spam and improve its search results, Google periodically changes its algorithm in ranking websites. However, this particular update, codenamed Jagger (in honor of Matt Cutts), is different from all others. First off, it comes in three stages, the first stage of which started around end-September (some say Sept. 22), and two months later is still ongoing. Many suspect that new ranking frameworks are being implemented, in particular Trust Rank As with every update, some gain better Google rankings while others see their traffic
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