News feed - PowerHomeBiz

3 Most Important Customer Lessons You Need to Know

I am currently re-reading the book “Steal These Ideas: Marketing Secrets that Will Make You a Star” by Steve Cone (Bloomberg Press, 1 September 2005, ISBN #1576601919, 204 pages), which I featured in a previous post. I think the simple concepts provided in the chapter on “The Three Most Important Customer Lessons You Will Ever Learn” are important in helping a home or small business owner understand their customers. The author puts forward three lessons about customers, and these are: People renew the way they are acquired. The reason customers return to you is they want to sample again the

Profit from 5 Growing Niches for Your Home Business

“Follow the money,” they say. But where is the money? Entrepreneurs are always on the lookout for new opportunities. I have listed below five hot niche markets with significant growth potential and profitability. The list is by no means exhaustive or complete, as I eliminated those sectors that may require high of a start-up capital for a small or home-based entrepreneur. In these markets, anyone can launch a new business even with a capital of only a few thousand dollars. Read full article

How to Turn a Franchise Agreement to Your Advantage

Starting a Business

Deciding to buy a franchise is a huge decision. Once you have convinced yourself that franchising suits your character and business aspirations, have identified the right franchise, done your sums, attended the initial training and perhaps paid an initial deposit you will be presented with a Franchise Agreement to sign.

Advertising Campaigns that Get Result

Advertising Strategies

It's easy to put together an advertising campaign, but creating one that helps you make more than you spend should be the objective. The following seven elements are what separate a successful advertising campaign from one that just costs you money.

Lesson in Customer Relations in Online Retailing

Ever wonder why customers are no longer shopping at your online store? That no matter how many marketing emails you send, catalogs you send or even phone calls, your former customers no longer wish to deal with you? Today, we join the league of customers who decided to abandon a previously favorite online store. We have always bought our promotional materials and holiday giveaways from this one online company. We have bought promotional calculators, mousepads, magnets, pens, clocks, and other items only from this one online store — and each time, quantity averages about 300-500. But each time, customer service

Work At Home Moms’ Time Management Tips

Time Management

Time management is a serious issue for work from home Moms. You want your home business to be a success, but you don't want the rest of your responsibilities to fall by the wayside... especially your children. Learn some tips on how to effectively manage your time while working at home.

Baby Boomers: Still Changing the Business Landscape

Continuing with my previous post on the opportunities presented by the baby boomer generation to small businesses, I found this article in ChiefMarketer.com on how this generation is shaping marketing. According to the article, baby boomers are turning 60, yet they still have significant impact on the business, to wit: Health and fitness go beyond damage repair: boomers will turn to fitness to forestall the effects of aging Changing workforce dynamics will forestall the retirement exodus: New businesses will appear to help companies and boomers actualize phased retirement, offering such services as “knowledge capture and sharing,” “social network analysis,” and

Baby Boomers: A Profitable Niche for Small & Home Based Businesses

The baby boomers of today — those individuals born between 1946 and 1964 — are not the grandparents of yesteryears. They are not some demure grandmothers sitting on a rocking chair. Instead, they are active, busy and generally are doing a lot. Some are even going back to work, or starting new careers! If you are looking for a market to serve, there are tremendous opportunities in targeting the baby boomers. According to the Bureau of Census, the “baby boom” propelled the largest percentage increases of any age group in the 1990-2000 decade. A Merrill Lynch study entitled “The New

How to Add an Officer to an S Corporation

Business Structure, Q & A

My brother in law has a new S Corporation and he wishes to add his brother as a officer. How can he add an officer to an S Corporation?

Checklist for Starting a Catalog Business

If you are looking for information on starting a catalog business, check out PowerHomeBiz.com’s list of books that can help you start a successful catalog business. One of the most recent books on this topic is The Catalog Strategist’s Toolkit: Rules, Tools, Forms, and Checklists for Both Print and Electronic Catalogs by Katie Muldoon. In the latest issue of Direct Magazine, Ms. Muldoon wrote a checklist of questions excerpted from her book that can help you evaluate your plans for starting a catalog business. While a bit general, her checklist covers the organization/structure of the planned business entity to supplier

Home Business Alerts: Finding New Ideas for Your Home Business

This week’s issue of PowerHomeBiz.com’s newsletter Home Business Alerts can be found here:http://www.powerhomebiz.com/newsletter/2005/oct21.htm

Article Marketing2: Private Label Rights

An article touting the effectiveness of article marketing just came into my inbox today. The author talks about ways a non-writer can have information products — in his/her own name without lifting the pen! One of his suggestions is to “buy private label rights to a collection of articles or product.” According to the author, “you can then edit them anyway you like and most importantly, put your name on them and claim authorship!” I don’t have any beef with the concept of private label rights. This is an old income generating technique that has been applied successfully to various