11 Rules of Marketing for Your Small Business

A good marketing technique is absolutely essential to the success of a small business. Here are some rules to increase the effectiveness of your marketing strategies.

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How to Use Trade Show Giveaways to Attract Visitors

Promotional gifts at trade shows act as magnets to draw visitors inside your trade show booth. Learn how to find the right trade show booth gift to attract visitors and define their intentions in attending the trade show.

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Losing Perspective: The #1 Mistake Business Leaders Make

Too many business leaders get blindsided along the way because they lose perspective. Loss of perspective is one of the greatest landmines you can trip over and one of the most dangerous leadership vulnerabilities.

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Who is an Entrepreneur: Characteristics of Entrepreneurs

Do you have what it takes to be an entrepreneur? Here is a checklist that you can use to determine if you possess (at least some) the ideal qualities that successful entrepreneurs possess.

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How to Build Strategic Alliances

Strategic alliances are opportunities for small businesses to accomplish things that would otherwise take much more money or staff time. Here are ways small businesses can collaborate with other business entities.

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Saying No to Demands

The simplest word for setting a limit is "No". Learn how to say "No" to protect your priorities and avoid over-commitment at work or in business.

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Using Phone on Hold Marketing for Your Business

If your business attracts a lot of phone calls from your customers, chances are there will be occasions when they are put on hold. Learn how the inexpensive on-hold information marketing can be one of the most effective ways you can reach your customers.

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7 Ways You Can Save And Earn Money Using Web Conferences

Web conferences have many advantages over face-to-face meetings, or teleconferences by phone. Learn the 7 ways you can save or earn money by using web conferences.

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How Flat Rate Conferencing Can Help Grow Your Small Business

Teleconferencing is revolutionizing the way that people do business, both online & offline. Learn how to use conferencing for your business.

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Bringing a Client to Your Home Office and Privacy Concerns

I would like to know how to market my new secretarial home business and maintain my privacy? I have the office space and yet I don't want to entertain clients at my home for safety reasons.

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How to Buy a Business: Steps in Buying and Negotiating the Purchase

One option to start a business is to buy an existing one. Here are guidelines to help you when you buy a business, and the steps in buying and negotiating a business purchase.

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Business Value and Your Small Business

Do small business owners really not care about business value? Or is it because they are not accustomed to having it available?

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