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Employee Communication: Crucial Techniques Every Leader Should Master

Business Communication, Managing Employees

How many times have you read: “Employees are our most important asset.” How can you say that employees are our most important asset and yet not be open and inclusive in the process of obtaining buy-in on critical and basic decisions? Some companies even make it difficult for employees to understand quarterly financial results when those same employees are stockholders. Why is it that if employees are truly so important to the success of most modern enterprises, they are frequently the last audience considered for important announcements and the first audience targeted for cost reductions. It is a dilemma that

How to Find a Job After 50

Book Reviews

Below is an excerpt from the book How to Find a Job After 50: From Part-Time to Full-Time, from Career Moves to New Careersby Betsy Cummings. Reprinted with permission from the publisher Introduction: The Fifty-Year-Old Wake-Up Call! In the past year, more than five hundred thousand Americans began their workday gainfully employed and walked out at the end of the day without a job. Fired, laid off, forced out as the victim of a company closure, or otherwise shown the door, millions of workers, plenty of them over the age of fifty, were suddenly forced to reenter the job search

Website Editing: How to Make Money Finding Typos

Business Ideas

Are you one of those who easily spots spelling and grammatical errors? You can turn this skill into a business editing and proofreading web sites. Find out how.

Lessons from E.W. Scripps: Outlandish Rules for Making Money

Success Tips

Edward W. Scripps built a media empire that includes daily newspapers in 20 markets stretching from Washington to Florida, Scripps Howard News Service, United Media, and the worldwide licensing and syndication home of PEANUTS and DILBERT. He started the business in 1878, borrowing $10,000 to launch a newspaper in Cleveland called “The Penny Press.” It was aimed at an unserved market of urban workers, and quickly became the model for the nation’s first mass medium. He found a successful formula, and started to build the first chain of newspapers under common ownership. Today, the E.W. Scripps Company is “a diversified

How to Know and Get Close to Customers

The long-term survival and profitability of your business depends on your relationship with customers. Learn 7 ways how you can get close to your customers.

How to Develop a Winning Marketing and Promotions Campaign

Marketing Strategies

Marketing a business can be a huge challenge. Before you begin a marketing campaign for your business, take time to develop a winning marketing plan. Learn some things you should always consider in any marketing and promotions campaign.

Partnerships: Utilizing the Power of OPM in Marketing

Strategic Alliances

Solo marketing efforts are no longer effective. True strength lies in the power of joint ventures. With so many people competing in any given industry, an appropriate joint venture can stretch your marketing dollars and increase your market reach.

How to Sell to a Difficult Person

Sales

We all have people whom we find difficult. We don’t understand them, connect with them, or even talk comfortably with them. But, when we own a one person business, seeing someone as a difficult person gets in the way of our selling effectively and their buying wisely. It is easy to blame the other person. They’re the difficult ones. But, the truth is, if you find someone difficult, for sure they will find you just as difficult. And, if you’re difficult they won’t want to work with you. They’ll take their business elsewhere. It’s just human nature to dig in

8 Common Marketing Mistakes to Avoid

Marketing Mistakes

Advertising can be one of the fastest way to market and grow your business or it can be one of the quickest way to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy. To grow your business you need to attract the attention of your prospects, advertising can help you do so if used correctly. Unfortunately, many small businesses owners waste thousands of dollars on advertising efforts that only achieve minimal results. If you want to get the most

Attitude Adjustment 101: Nine Ways to Transform Your Career

Personal Development

Work on your career and you’ll make a living. Work on yourself and you’ll make a fortune. – Jim Rohn Regardless of the number of college credits or degrees you have, the truth is that much of your success is determined by your attitude. Education is worthwhile but a good attitude is priceless. If you search for a college that has a concentration of study entitled Attitude, you will come up empty handed. Yet, the world would be a better place if we could all major in Attitude. If attitude is not taught in school, then how come some people

Using Your Web Site to Grow Your Business

Online Business

The first step to creating or improving your web site is to clarify the role it should play in your business and its marketing. If you are like most independent professionals and small business owners you can benefit from constructing your web site on the basis of the following four objectives.

The Business Potential of Same-Sex Marriage

Business Ideas

The issue of same-sex marriage is filling every headline, as states debate the question of the legalization of marriage between gay couples. Massachusetts became the first state to legalize gay marriage in November 2003. To date, 14 states (plus the District of Columbia) have legalized gay marriage, while six other states have allowed civil unions. Given recent developments, the market for same-sex marriage is increasing and any business catering to this market has significant potential for growth. For entrepreneurs willing to cater to this growing market, this represents a tremendous business opportunity. In this article, our contributing author weighs in