5 Guerrilla Marketing Weapons: Grow Your Business Without Spending Any Money
If the old ways of doing business are not working, it may be time for guerrilla marketing. Here are the top 5 favorites that produced the best return.
Read moreValuing Your Business: What is Your Business Worth?
What is your business worth? Learn the essential facts of business life you need to bear in mind when valuing your business whether to sell or buy.
Read more7 Reasons Why You Must Qualify Sales Prospects
6 Common Startup Stumbling Blocks
Starting a business is always accompanied by an initial flurry of excitement, enthusiasm and thrill of what the business can accomplish. However, these feelings can disappear quickly if you fail to tackle some of the most common initial business blocks.
Read moreTrade Show Etiquette: 12 Lessons for a First-Time Exhibitor
Trade show participation is an exercise in salesmanship and people watching. Learn the proper trade show etiquette to get the most out of your time and investment as an exhibitor.
Read moreHow to Use Effective Persuasion Strategy to Get You the Sales
Hotel guests today have become more responsible for their actions. Thanks to the increasing environment programs of hotels, guests have become responsible when it comes to reusing their towels to help conserve environmental resources such as energy and water and reduce the amount of detergent-related pollutants in the water systems. Years ago, hotel guests wouldn’t have any qualms about towel replacements after being used once because as they say, ‘I paid for it anyway.’ But this blasé attitude has been replaced by a more concerned attitude after hotel chains embarked on the environment bandwagon. In most cases, this campaign comes
Read moreUnderstand Your Website’s Traffic Patterns
Understanding your website’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it’s “market research that cannot lie” – and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, but also for your overall business and marketing plan. I’ll describe the most important sections of the log report when analyzing your site’s marketing effectiveness. Often, deciding what’s right and what’s a problem is a gut feel that you’ll
Read moreWhy Doesn’t My Small Business Website Sell?
Many small business owners are disappointed by the ability of their websites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your website is unable to consistently generate new leads and prospects you may well be disappointed in your investment in your website. Does this sound familiar? If so, you may be making one of several common mistakes made by small business owners when they decide to turn to the web for more business. Here are five common mistakes that can hinder the marketing performance of your website. Fix these
Read moreLead Generation: Where to Buy Your Sales Leads
Leads are the lifeblood of any sales organization. Learn the different sources of sales leads, and why there is no simple solution to finding the right lead source other than being persistent while maintaining a diversified strategy.
Read moreHow to Maintain Your Business Plan
A business plan is not a one-time document, at least it shouldn't be. Learn how to review and maintain your business plan to help guide your future decisions and improve the business
Read moreHow to Launch a Creative Marketing Campaign with a Limited Budget
Knowing how to promote a business effectively with limited marketing budget is one of the common questions of many business owners. Here are tips on what a creative promotional concept can do for you.
Read moreHow to Write Well for the Web
People read differently on the Web, so you need to write differently for the Web. Surprisingly, very few Web sites take the time to lay out their content in a way that will maximize its readability. An important point is that it is more difficult to read on screen than from paper. This means that if you want to be read on the Web, you must write and lay out your content in a more simple, straightforward manner than you would in print. If you want to ensure that your content has the best chance of being read, focus on:
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