The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. However, critical mistakes in your marketing campaign can have the opposite effect. Here are five […]
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Of the marketing component, trade show budget is almost always at the top of the list. Why? Both are viewed on […]
The trade show floor is full of different types of people with different agendas. Learn various trade show visitor types and know how to ascertain potential prospects
Exhibiting is an excellent way to enhance brand awareness. Learn what to consider as you plan to integrate brand awareness into your tradeshow program.
Participating in trade fairs and shows is ideal for new businesses. Learn how to use event marketing and get tips on how to make such events truly productive.
Trade shows can be an effective way to showcase your products to potential customers. Here are tips on how to maximize your participation in trade shows.
When a trade show is a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Here is a checklist of 12 vital items that need to be done approximately one year before you set up your trade exhibit.
Promotional gifts at trade shows act as magnets to draw visitors inside your trade show booth. Learn how to find the right trade show booth gift to attract visitors and define their intentions in attending the trade show.
Trade show exhibiting requires a great deal of time, money, and personnel. Make the most of your resources by utilizing them at the show that best meets your marketing needs.
Gathered in one convenient location, you should find many, if not most, of your competitors in trade shows. Learn how to use trade shows to learn about and investigate your competitors.