Trade shows and exhibitions are one of the most cost-effective marketing tools available. Trade shows provide a unique venue for people with common interests to connect with one another, live and in person.
You can learn from experts in their field, check out the latest innovations in their industry, compare products and make purchasing decisions. Trade shows are also a great place to view the product lines of competitors and network with others. Trade shows are also good venues for meeting potential buyers, distributors, retailers and customers for your business.
Learn how to maximize your participation in trade shows, fairs, exhibitions and convention.
When participating in a trade show, you want your booth to stand out from others participants, including competitors. Learn how to successfully set up your trade show booth
Trade show participation is an exercise in salesmanship and people watching. Learn the proper trade show etiquette to get the most out of your time and investment as an exhibitor.
The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. However, critical mistakes in your marketing campaign can have the opposite effect. Here are five […]
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Of the marketing component, trade show budget is almost always at the top of the list. Why? Both are viewed on […]
The trade show floor is full of different types of people with different agendas. Learn various trade show visitor types and know how to ascertain potential prospects