The simplest explanation of a brand ambassador is that they are simply people who embody the company that they work for. They offer a positive representation, which in turn creates a trustworthy and credible promotion while offering visibility for the brand.
When participating in a trade show, you want your booth to stand out from others participants, including competitors. Learn how to successfully set up your trade show booth
A virtual trade show is a cross between a webcast meeting and a video game. And it’s the next big trend in trade shows. Learn the 6 advantages to virtual trade shows
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:
Trade show participation is an exercise in salesmanship and people watching. Learn the proper trade show etiquette to get the most out of your time and investment as an exhibitor.
The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow.
The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. However, critical mistakes in your marketing campaign can have the opposite effect. Here are five […]
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Of the marketing component, trade show budget is almost always at the top of the list. Why? Both are viewed on […]
The trade show floor is full of different types of people with different agendas. Learn various trade show visitor types and know how to ascertain potential prospects
Exhibiting is an excellent way to enhance brand awareness. Learn what to consider as you plan to integrate brand awareness into your tradeshow program.