Trade shows provide a good exposure where vendors and clients meet for business. Ideally, most of the people visiting trade shows have financial ability to purchase. What they are looking for is a good deal. To generate traffic to your stand, you need to be visible. Banners are still the way to go for stand advertising. With the advancement in technology, styrene signs are … [Read more...] about Tips on Creating Attractive Banner Stand Displays for Trade Shows
Trade Show
Trade Show Booth Designs to Attract a Large Crowd
Trade shows are all about seeing competing businesses fighting over potential customers, publicly praising their own egos. This is somewhat bland to the average public who does not necessarily have an interest in all the behind-the-scenes stuff. Unfortunately, these are the individuals that you have to attract to your brand, otherwise, your trade show stint is considered a … [Read more...] about Trade Show Booth Designs to Attract a Large Crowd
8 Exhibition Mistakes You Should Avoid at All Costs
Attending exhibitions and trade shows is one of the best ways to show off your product or your business to the world while connecting with vendors, suppliers and major buyers, and that’s why it’s essential that you make a good impression. We often tend to focus on the human element like training the right sales reps and presenter, but we frequently neglect all the little … [Read more...] about 8 Exhibition Mistakes You Should Avoid at All Costs
How to Use Trade Fairs as a Strategic Marketing Tool to Make Your Business Grow
Photo by Štefan Štefančík on Unsplash Trade fairs are valuable sources of exposure and intelligence gathering on markets and commercial operations. They are "live and direct" and the best source of information in a given sector, and are also the largest nerve center for exchanging views and identifying emerging trends. Therefore, they are tools that must be used in an … [Read more...] about How to Use Trade Fairs as a Strategic Marketing Tool to Make Your Business Grow
Creative Ways to Stand Out at Your Next Trade Show
Trade shows are common corporate events. It is a great platform for new and established businesses to gain exposure, engage with prospective clients, and network. However, if you’ve ever been to a trade show before, you know that there are a lot of businesses all vying for the customers’ attention. Their flashy and over the top displays and demonstrations can often make it … [Read more...] about Creative Ways to Stand Out at Your Next Trade Show
The Key Benefits of a Trade Show Brand Ambassador
Promoting your business is important for any successful company, but it is especially important for young start-ups and other new businesses. It is crucial to spread the word about early on so that you can begin to grow a strong and loyal customer base. There are a number of different ways to go about doing this, but one of the best methods is actually one of the oldest; word … [Read more...] about The Key Benefits of a Trade Show Brand Ambassador
How to Successfully Set Up Your Trade Show Exhibition
When you have a new service or product, the next step is to let your target market know about it. You need to reach your end-users as well as key players in the industry (e.g. influencers, distributors, suppliers, sellers) and find ways to have them take interest in your new product. One great way to do this is by participating in a trade show. Trade shows offer small … [Read more...] about How to Successfully Set Up Your Trade Show Exhibition
Six Advantages to Virtual Trade Shows
A virtual trade show is a cross between a webcast meeting and a video game. And it's the next big trend in trade shows. Although a mere 1% of all trade shows are now held online, industry experts expect that by 2015, more than 25% of trade shows will be conducted in virtual environments. That's a market you can't afford to ignore. Like online meetings, a virtual trade show … [Read more...] about Six Advantages to Virtual Trade Shows
5 Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows on a small budget: 1. Have a sales representative exhibit your line at a trade show. If you can't afford a booth and travel expenses, a sales rep who exhibits in trade shows or gift … [Read more...] about 5 Tips for Trade Show Success on a Small Budget
Trade Show Etiquette: 12 Lessons for a First-Time Exhibitor
Trade shows are big business today and you probably already have a number of invitations from upcoming conferences asking if you would be interested in renting space to hawk your wares. Over the years I have resisted these invitations. They require money and manpower and the return on investment may or may not be there. In these difficult times vendors are looking at their … [Read more...] about Trade Show Etiquette: 12 Lessons for a First-Time Exhibitor
