Trade shows are all about seeing competing businesses fighting over potential customers, publicly praising their own egos. This is somewhat bland to the average public who does not necessarily have an interest in all the behind-the-scenes stuff. Unfortunately, these are the individuals that you have to attract to your brand, otherwise, your trade show stint is considered a … [Read more...] about Trade Show Booth Designs to Attract a Large Crowd
Trade Show
8 Exhibition Mistakes You Should Avoid at All Costs
Attending exhibitions and trade shows is one of the best ways to show off your product or your business to the world while connecting with vendors, suppliers and major buyers, and that’s why it’s essential that you make a good impression. We often tend to focus on the human element like training the right sales reps and presenter, but we frequently neglect all the little … [Read more...] about 8 Exhibition Mistakes You Should Avoid at All Costs
How to Use Trade Fairs as a Strategic Marketing Tool to Make Your Business Grow
Photo by Štefan Štefančík on Unsplash Trade fairs are valuable sources of exposure and intelligence gathering on markets and commercial operations. They are "live and direct" and the best source of information in a given sector, and are also the largest nerve center for exchanging views and identifying emerging trends. Therefore, they are tools that must be used in an … [Read more...] about How to Use Trade Fairs as a Strategic Marketing Tool to Make Your Business Grow
Creative Ways to Stand Out at Your Next Trade Show
Trade shows are common corporate events. It is a great platform for new and established businesses to gain exposure, engage with prospective clients, and network. However, if you’ve ever been to a trade show before, you know that there are a lot of businesses all vying for the customers’ attention. Their flashy and over the top displays and demonstrations can often make it … [Read more...] about Creative Ways to Stand Out at Your Next Trade Show
The Key Benefits of a Trade Show Brand Ambassador
Promoting your business is important for any successful company, but it is especially important for young start-ups and other new businesses. It is crucial to spread the word about early on so that you can begin to grow a strong and loyal customer base. There are a number of different ways to go about doing this, but one of the best methods is actually one of the oldest; word … [Read more...] about The Key Benefits of a Trade Show Brand Ambassador
