Promoting your business is important for any successful company, but it is especially important for young start-ups and other new businesses. It is crucial to spread the word about early on so that you can begin to grow a strong and loyal customer base. There are a number of different ways to go about doing this, but one of the best methods is actually one of the oldest; word of mouth. This is where brand ambassadors come into play. These ambassadors will help people filter through all of the ads that they see on a daily basis and remember the one that they can put a face to. The personal connection they make to the brand through talking to someone about it is one of the most effective tools any brand can have.
What is a Brand Ambassador?
The simplest explanation of a brand ambassador is that they are simply people who embody the company that they work for. They offer a positive representation, which in turn creates a trustworthy and credible promotion while offering visibility for the brand. This creates the potential for many new customers to be attracted to the brand. They should also be able to offer informative and clear answers to any question that they might be asked regarding the brand.
Kinds of Brand Ambassadors
There are also a couple different kinds of brand ambassadors that a company can use. There is the more specialized role of social media brand ambassador (SMBA) which is an individual who completes this role for the company on social media like Facebook, LinkedIn, Twitter, and Instagram. This is a crucial role as well because of the potential reach that it can have. Then there are also the “canvas” ones, who are the ambassadors which you see on out in the world promoting their brand. You might see them on sidewalks or in shopping centers engaging with the public. The place that you will see them most often though is at a trade show. This is where they are expected to be. After all, the people visiting these shows are looking for something specific, so it is important that your company is able to win them over the competition.
5 Benefits of Trade Show Ambassadors
1. Humanize the Brand
Customers would rather buy from other people than a faceless and cold company. They are relatable to the public and if people like the ambassadors they are more likely to try something new. An added benefit is that brand ambassadors can take on some of the marketing department’s role.
2. Social Reach
The more people who know about your company the better. Period. But beyond this simple fact, once you have a brand ambassador you also have their whole social media network. Many of them already have strong online presences, meaning that you will be able to reach these individuals as well. They might be able to draw these people into the trade show as well.
3. Help Online Reputation
Brand ambassador’s online role extends beyond promotion to their circles. They also can help address any negative reviews the company receives online. They are able to respond to these reviews with their own positive experiences and knowledge.
4. Increase awareness in New Regions
This is a big one. Especially for trade shows. These shows occur all across the country and by sending brand ambassadors as representation is one of the best ways to access these different regions. Small and new companies often are unheard of outside of their locale, and if they’re looking to expand this is one of the most effective ways to go about it.
5. Word of Mouth
As has already been mentioned, word of mouth is one of the most effective methods of promotion. And the good news is that positive word of mouth is seen as more credible than negative. This is good news for any business, but they should also be taking advantage of this fact. By not having brand ambassadors working for your company, you are missing out on a plethora of potential customers. They are seen as more credible and reliable than other means of promotion while also humanizing the brand.
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