If there’s one thing all small business owners have in common, it’s that they typically have a small budget. This makes it hard to market your business in a way that allows more people to see it, especially if you have competitors that are larger than you. In these instances, companies need to get extremely creative with their marketing budget. Thankfully, there are ways you … [Read more...] about 7 Cheap Ways to Market Your Small Business
Shoestring Marketing
Five Tips to Slash Costs for a Startup
When starting up any small business, there will be mountains of ideas building up about how to expand, develop and tweak the operations of this newly formed venture. However, it's important to remember that, whilst it is an exciting time, many of these ideas may not be financially viable, whilst others may actually be damaging to the success of the business. However, there are … [Read more...] about Five Tips to Slash Costs for a Startup
Marketing on a Zero Budget
For a start-up, a limited operating budget can be a big drawback for marketing and introducing the new business into the market. With zero budget for advertising or any promotional activities, the new entrepreneur must make use of publicity tools which can give the business the much needed exposure at relatively no cost. One of the most effective tool for the least amount of … [Read more...] about Marketing on a Zero Budget
5 Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows on a small budget: 1. Have a sales representative exhibit your line at a trade show. If you can't afford a booth and travel expenses, a sales rep who exhibits in trade shows or gift … [Read more...] about 5 Tips for Trade Show Success on a Small Budget
5 Guerrilla Marketing Weapons: Grow Your Business Without Spending Any Money
The end of 2009 and into 2010 proved to be a very difficult year for my company, Taz Solutions, Inc. a web marketing, strategy, PR, and design firm. I discovered that the old ways of doing business were just not working in the "new economy. " I was used to charging $5000 or more a month on retainer without anyone batting an eye as they saw the massive value we provided. This, … [Read more...] about 5 Guerrilla Marketing Weapons: Grow Your Business Without Spending Any Money