Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of the sluggish economy and volatile stock market. The following are six proven low-cost marketing ideas that help small … [Read more...] about 6 Affordable Strategies to Build a Cash Cow
Shoestring Marketing
4 Elements of Effective Shoestring Marketing Strategies
You want to market your business but you don't want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results. Or, you may just be cheap. How can you create a marketing strategy that results in a steady stream of new clients on a shoestring budget? … [Read more...] about 4 Elements of Effective Shoestring Marketing Strategies
How to Attract New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here are a few ways to attract new customers on a shoestring … [Read more...] about How to Attract New Business on a Shoestring Budget
7 Low-Cost Marketing Ideas to Increase Revenues
I'm a passionate believer that marketing your business should be fun and inexpensive. Throughout my career of helping businesses increase their sales and revenue, I continue to see a steady trend -- the most successful marketing ideas typically are the least expensive ones. Each year hundreds of companies spend millions of dollars on traditional advertising such as television … [Read more...] about 7 Low-Cost Marketing Ideas to Increase Revenues
Do-it-Yourself Marketing Tips for the Home Business Entrepreneur
You open your television and see the 30-seconds commercial launched by your competitor. You flip open a glossy trade magazine and you see the 2-page ad spread for the same campaign. You browse through sites and all you see are your competitors’ banner ads. Jealous? Don’t be! Home businesses often lack the resources to engage in multi-channel marketing campaign that … [Read more...] about Do-it-Yourself Marketing Tips for the Home Business Entrepreneur
How to Market Your Business without Advertising (Part 2)
Part 1: How to Market Your Business without Advertising 6. Help customers find you. Having the best product or service will not mean anything if people don't know that you exist. The authors recommend that you ask two important questions: Do the maximum possible number of potential customers knows how to find your business? Assuming a potential customer knows who you are, can … [Read more...] about How to Market Your Business without Advertising (Part 2)
How to Market Your Business without Advertising
As an entrepreneur, you must understand that what counts is not what your business says about itself, but rather what others say about it. A book written by Michael Phillips and Salli Raspberry entitled "Marketing Without Advertising (Marketing Without Advertising, 3rd ed)" provides valuable lessons on how to ensure the success of your business by inspiring customers to rave … [Read more...] about How to Market Your Business without Advertising
How to Bootstrap Your Business
Starting a business requires adequate capital. However, many entrepreneurs are finding that capital alone is not a guarantee for success. Some businesses start out with millions in the coffers, yet end up in the dumps, while a few businesses with shoestring budgets eventually grow to become extraordinary successes. It is entirely possible to bootstrap a business and still end … [Read more...] about How to Bootstrap Your Business
Effective Marketing Strategies that Don’t Break the Bank
Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in a while to help bring in new and repeat business. During a recent business chat at Staffcentrix.com, in which I was honoured to be the Mentor of The … [Read more...] about Effective Marketing Strategies that Don’t Break the Bank
11 Inexpensive Small Business Marketing Ideas
Small start-up businesses don't usually have the resources to launch huge advertising blitzes in multiple media formats. Unlike the big corporation and well-funded dot-coms, small enterprises do not often have the luxury of buying a full-page spread in a glossy magazine or a spot on primetime television. For advertising to be effective in creating brand awareness for … [Read more...] about 11 Inexpensive Small Business Marketing Ideas
