Small businesses do not always have a massive budget for marketing. For this reason, they simply cannot outspend the competition and have to be more creative and utilize other methods. The best marketing plans don’t have to be expensive—spending quite a bit of money never guarantees that a marketing campaign will be successful. Cash flow is important when it comes to running a … [Read more...] about Low-Cost Marketing Tips for Small Businesses
Shoestring Marketing
Boost Your Small Business’ Sales on a Budget
When you started your home business, you did not really intend to spend tons of money to be able to make a profit. This is why more and more entrepreneurs are opting to operate on a smaller scale because they do not want or could not shell out big investments. Fortunately, you don’t need thousands of dollars to boost your small business’ sales. No matter how small … [Read more...] about Boost Your Small Business’ Sales on a Budget
How to Market Your Small Business on a Shoestring Budget
There are many different ways to market your small business both online and offline. While some are free, you should at least try to work with a shoestring budget if you need to stretch those dollars stretch as far as possible. One reason for spending some of your hard-earned money on marketing is because free lead generating efforts are often time-intensive. Another is that … [Read more...] about How to Market Your Small Business on a Shoestring Budget
7 Cheap Ways to Market Your Small Business
If there’s one thing all small business owners have in common, it’s that they typically have a small budget. This makes it hard to market your business in a way that allows more people to see it, especially if you have competitors that are larger than you. In these instances, companies need to get extremely creative with their marketing budget. Thankfully, there are ways you … [Read more...] about 7 Cheap Ways to Market Your Small Business
Five Tips to Slash Costs for a Startup
When starting up any small business, there will be mountains of ideas building up about how to expand, develop and tweak the operations of this newly formed venture. However, it's important to remember that, whilst it is an exciting time, many of these ideas may not be financially viable, whilst others may actually be damaging to the success of the business. However, there are … [Read more...] about Five Tips to Slash Costs for a Startup
Marketing on a Zero Budget
For a start-up, a limited operating budget can be a big drawback for marketing and introducing the new business into the market. With zero budget for advertising or any promotional activities, the new entrepreneur must make use of publicity tools which can give the business the much needed exposure at relatively no cost. One of the most effective tool for the least amount of … [Read more...] about Marketing on a Zero Budget
5 Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows on a small budget: 1. Have a sales representative exhibit your line at a trade show. If you can't afford a booth and travel expenses, a sales rep who exhibits in trade shows or gift … [Read more...] about 5 Tips for Trade Show Success on a Small Budget
5 Guerrilla Marketing Weapons: Grow Your Business Without Spending Any Money
The end of 2009 and into 2010 proved to be a very difficult year for my company, Taz Solutions, Inc. a web marketing, strategy, PR, and design firm. I discovered that the old ways of doing business were just not working in the "new economy. " I was used to charging $5000 or more a month on retainer without anyone batting an eye as they saw the massive value we provided. This, … [Read more...] about 5 Guerrilla Marketing Weapons: Grow Your Business Without Spending Any Money
6 Affordable Strategies to Build a Cash Cow
Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of the sluggish economy and volatile stock market. The following are six proven low-cost marketing ideas that help small … [Read more...] about 6 Affordable Strategies to Build a Cash Cow
4 Elements of Effective Shoestring Marketing Strategies
You want to market your business but you don't want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results. Or, you may just be cheap. How can you create a marketing strategy that results in a steady stream of new clients on a shoestring budget? … [Read more...] about 4 Elements of Effective Shoestring Marketing Strategies
