Small businesses do not always have a massive budget for marketing. For this reason, they simply cannot outspend the competition and have to be more creative and utilize other methods. The best marketing plans don’t have to be expensive—spending quite a bit of money never guarantees that a marketing campaign will be successful. Cash flow is important when it comes to running a small business smoothly smart money management, especially when it comes to marketing, is crucial. The following are some marketing tips that won’t break the budget for small businesses.
Sponsoring a Softball Team
Sponsoring a local youth sports team can be a great way to earn favor with the local community. This won’t cost much and can be a great marketing ploy. Restaurants do this on a consistent basis and offer game attendants a discount. Of course, the uniforms should mention the small business on them with a logo. There are team flags or even Kahuna flags that can be put near the field or sideline that can help the business get more exposure. These flags are affordable and durable, allowing them to last for years. Look into helping the youth while earning brand recognition and favor from the locals with one of the best traditional advertising methods.
Attract New Locals
Already, you should be working overtime on your marketing efforts to attract local customers. However, one unique tactic worth trying is to hone in on new movers. Take a look at your local population statistics, and chances are you’ll notice the chunk of people that move into your city, town, or neighborhood each year. This group of people don’t have a foundation quite yet and haven’t been influenced by what and who’s around them. Use platforms like welcomewagon.com to build out your new mover marketing strategy and attract new locals.
Social Media Isn’t a Full-Time Job
Those small business owners who think that they have to have a person on social media at all times are wrong. Huge brands have to have full-time employees on this as they have thousands of interactions per day. Look into Hootsuite, which allows you to schedule social media posts weeks in advance. Test different social media management platforms to learn more about what works for you. Then, plan social content several weeks in advance. Afterwards, you’ll simply monitor your social media for interactions. This can be a great way to market your customer service as followers will see the dedication even on social media to making their customers happy.
Create Your Own Blog
Plenty of small businesses have the barebones blog that hasn’t been updated in years. This can be a great place to market a small business as well as turn a writer or company member into a thought leader on certain topics. Creating consistently interesting blog content should not be difficult when it is crowdsourced to others in the company as well. Requiring a majority of people to write on post a month can help reduce the workload. On the other hand, if someone wants to take control of the blog part time, this cost is completely worth it. This can turn the company blog into a resource but it also can help the website rank for SEO terms. If you decide to manage your blog in house, you can use a platform such as WordPress to design the layout of your website, and then find a reputable hosting company to get your blog off the ground and running.
LinkedIn Couldn’t Be More Important
LinkedIn is considered social media, but it is much different than other platforms. This platform is for jobseekers or simply those who want to connect with others in their industry. LinkedIn can be a way to connect with potential clients and customers, but it can do much more. Professional referrals can be a great way to fill a sales funnel. Asking a contact to introduce you via LinkedIn can get a foot in the door so make sure your product or service delivers! Those who the small business already works with should be encouraged to write endorsements on employees they work with. This helps build a portfolio of work for those who view the small business’ employee via LinkedIn.
Marketing for a small business has to be strategic as throwing money at the problem is not an option like it is at larger companies. Utilizing the above marketing tactics can allow a business to compete with much larger. Small businesses that are set in a local area alone should try to emphasize their connection with the community, unlike nameless faceless corporations. Good luck with your small business marketing and remember it is all about conversions!
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