Public Relations is just as important for a home business as it is for a multinational corporation. Yes, your budget will be a fraction of the size but PR’s versatility means you can create cost-effective and precise campaigns that communicate the right things, to the right people, at the right time. PR’s objective is to grow the profile of your brand, company, products, … [Read more...] about 3 Ways to Run a Successful PR Campaign Without Breaking your (Small Business) Budget
Public Relations
What You Should Know About Reputation Management Services
When your building has been burned in a fire or has been hit by a storm, you need professionals to help you limit the damage and get your property back to his former condition. Likewise, when your brand has been damaged by a negative news story or unflattering reviews, it is a good idea to hire professionals to help stem the tide of negative press and reverse the situation to … [Read more...] about What You Should Know About Reputation Management Services
How to Get Publicity By Being the Expert in your Niche
Experts attract more exposure and customers using PR, social media and publicity. While many small business owners often find this a difficult thing to do, the media and customers they will attract through influence spiced with confidence is a powerful combination. Sitting back and waiting to be discovered just doesn't happen. We like to think that the media or those with … [Read more...] about How to Get Publicity By Being the Expert in your Niche
Press Kits: How to Increase Your Chances to Get Publicity
Small business owners and home-based business have to be constantly looking for new leads and prospects to increase their chance to survive and grow their business in such hectic times. Statistics show that small business are responsible for about half of the employment rate and still counting in the United States, but also state that these business need to develop … [Read more...] about Press Kits: How to Increase Your Chances to Get Publicity
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the secret of becoming a famous musician. Wait, you say, the demo tape was just a tool, just his way … [Read more...] about Smashing the Myth of the Press Release
Learn the Five Key Steps to Getting Free Publicity
For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go … [Read more...] about Learn the Five Key Steps to Getting Free Publicity
4 Steps to Writing a Newsworthy Press Release
When running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget, the best thing for the owner to do is to get people interested in your company. How do you do that with a limited budget? Write a newsworthy press release and send it to the editors of local and national … [Read more...] about 4 Steps to Writing a Newsworthy Press Release
How a Publicity Virtual Assistant Can Help Market Your Business
In today’s trying economy, it is difficult to succeed. There's so much more competition out there that small businesses are finding it tough to compete in the marketplace. So what’s the answer? Easy, hire a publicity virtual assistant to help with all your PR needs. A publicity virtual assistant specializes in helping clients get more PR. They can handle everything from … [Read more...] about How a Publicity Virtual Assistant Can Help Market Your Business
Public Relations Strategy for Your Small Business
Public Relations involves a variety of programs designed to maintain or enhance a company's image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan. A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to … [Read more...] about Public Relations Strategy for Your Small Business
How Local Media Can Help You Grow Your Business
While it's true that national media attention can bring great rewards to any business, it's the local media that reaps immediate benefit and where small business owners should concentrate their efforts. Why? Three simple reasons why local media works: 1. Hometown Favorite Local media outlets look for local success stories. You have a much better chance of getting coverage … [Read more...] about How Local Media Can Help You Grow Your Business
