Bad news can spread like wildfire on the Internet. Learn about reputation management and how these services can help your business.
Experts attract more exposure and customers using PR, social media and publicity. While many small business owners often find this a difficult thing to do, the media and customers they will attract through influence spiced with confidence is a powerful combination. Sitting back and waiting to be discovered just doesn’t happen. We like to think […]
One step towards generating more leads and business is to be published. Learn the checklist you need to include in your press kit to increase your chances of publicity.
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the secret of becoming a famous […]
If you are looking for ways to attract new customers to your business, free publicity is by far one of the best ways to do it. Learn five key steps to getting free publicity for your business.
When your business has little or no advertising budget, the best thing to do is to get people interested in your company. The most effective way to do this (with the least cost) is to send a newsworthy press release.
There’s so much more competition out there that small businesses are finding it tough to compete in the marketplace. Know how hiring a publicity virtual assistant to help with all your PR needs.
Public Relations involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.
While it’s true that national media attention can bring great rewards to any business, it’s the local media that reaps immediate benefit and where small business owners should concentrate their efforts. Why? Three simple reasons why local media works: 1. Hometown Favorite Local media outlets look for local success stories. You have a much better […]
When small businesses fail, seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.