Public Relations is just as important for a home business as it is for a multinational corporation. Yes, your budget will be a fraction of the size but PR’s versatility means you can create cost-effective and precise campaigns that communicate the right things, to the right people, at the right time. PR’s objective is to grow the profile of your brand, company, products, … [Read more...] about 3 Ways to Run a Successful PR Campaign Without Breaking your (Small Business) Budget
Public Relations
What You Should Know About Reputation Management Services
When your building has been burned in a fire or has been hit by a storm, you need professionals to help you limit the damage and get your property back to his former condition. Likewise, when your brand has been damaged by a negative news story or unflattering reviews, it is a good idea to hire professionals to help stem the tide of negative press and reverse the situation to … [Read more...] about What You Should Know About Reputation Management Services
How to Get Publicity By Being the Expert in your Niche
Experts attract more exposure and customers using PR, social media and publicity. While many small business owners often find this a difficult thing to do, the media and customers they will attract through influence spiced with confidence is a powerful combination. Sitting back and waiting to be discovered just doesn't happen. We like to think that the media or those with … [Read more...] about How to Get Publicity By Being the Expert in your Niche
Press Kits: How to Increase Your Chances to Get Publicity
Small business owners and home-based business have to be constantly looking for new leads and prospects to increase their chance to survive and grow their business in such hectic times. Statistics show that small business are responsible for about half of the employment rate and still counting in the United States, but also state that these business need to develop … [Read more...] about Press Kits: How to Increase Your Chances to Get Publicity
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the secret of becoming a famous musician. Wait, you say, the demo tape was just a tool, just his way … [Read more...] about Smashing the Myth of the Press Release
