When small businesses fail, seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.
E-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Learn how to get reporters to open your email to get publicity
Not knowing the right media for your business can hamper the effectiveness of your publicity campaigns. Learn about media markets and get more publicity.
You worked hard to get a story on your business in a popular website or your local paper. Don’t let your efforts ends there — here are seven tips to help you maximize your online and offline publicity:
Yvonne Buchanan, a public relations expert, shares her insights on how a small and home-based business can make effective full use of a public relations campaign.
In order to be successful in the media you have to think like a publicist and find your unique story. If you don’t have a story, it’s time to create one.
Ever wonder how much hiring a PR agency or a PR campaign costs? A public relations professional explains the common costs of running a publicity campaign.
Many think that sending out a press release is enough to generate publicity for a business. While press releases are an integral part of a PR campaign, it is not the only one. Determine the components of a successful PR/Publicity campaign.
Many new Internet marketers overlook one of the most effective marketing tools — press releases. Know how to craft press releases that gets results.
For your venture to grow, you need to start spreading the word about your business. Here are five ways you can do to succeed in generating free publicity for your business.