When your building has been burned in a fire or has been hit by a storm, you need professionals to help you limit the damage and get your property back to his former condition. Likewise, when your brand has been damaged by a negative news story or unflattering reviews, it is a good idea to hire professionals to help stem the tide of negative press and reverse the situation to restore the reputation of your brand. This might seem like a tall order, but it is something reputation management services do every day for a large number of clients.
Online Realities in Modern Branding
The Internet has been revolutionary in allowing people to start businesses and engage in marketing at a relatively low cost. Many websites have content strategies that help raise the profile of the company on search engine results and improve the brand profile on social media. The Internet, however, can be a double-edged sword when it comes to marketing because bad news can spread like wildfire and can tarnish the reputation of the company more quickly than off-line media. Once a company’s reputation has been compromised, it can be difficult to restore it to its former glory. However, many individuals and businesses have managed to do just that.
An Online Management Company
Even before public relations disaster strikes, you need a ReputationDefender who will put your company’s best face forward. It is much easier to recover from a negative news cycle if the positive spin on your brand is already out there and available to the public. Just as you are more likely just to dismiss a negative rumor about a friend you have known for years than a rumor about someone you don’t know, the same is true of a business. If you have a healthy e-commerce strategy for your brand and people know your story, they are more likely to dismiss an unflattering write-up.
>> HOW MEDIA CAN DAMAGE REPUTATION: Fadi Fawaz: The Truth Behind the Rumors and Lies
If you do not already have a strong online presence for your product or services, the salvaging of your reputation is possible but it may be more challenging if you are starting from scratch. If there is a negative news story about your business, meet right away with a reputation management service company and discuss your difficulties and the background of your company. The representative the firm will outline a strategy to improve your company’s reputation. This often involves producing content that will help edge out the negative news stories.
Content Strategies That Work
One reason why it is useful to have a reputation management services firm rather than to attempt fixing the problem on your own is the amount of content that will need to be produced in a brief amount of time to reverse the negative news. You will need to work with a reputation defender that is experienced with what works in public relations and how to use technology to your strongest advantage. The firm will produce various kinds of content that will tell the positive story about your company, will go viral, and will edge out the negative news. The idea is to have this done quickly and efficiently to try to overtake the negative story.
A reputation management services firm should have a content strategy that deals with both quantity and quality. A large number of articles, blogs, and videos about your brand can overwhelm bad news that may dominate search engines. In addition, the content should be engaging and shareable if it is going to go viral. Reputation management services company may also organize interviews and stories in traditional media which will then be shared on Facebook and Twitter.
The Best Defense
The best defense for your company’s reputation is a good offense. This means that your company should have a strong marketing and brand management strategy and place even before negative news strikes. While you may have many people who enjoy and appreciate your service and brand, there are many others who might want to see it fail. Competitors, disgruntled ex-employees, and even former spouses could do things to trip you up and make it difficult for you to do business. Keep these adversaries in mind and make sure that positive news about your brand is always out there in case of an unforeseen attack.
Even if the news about your brand is fairly serious, it is important to avoid despair when trying to redeem your brand. With a strong reputation management services firm, you can reclaim your positive reputation and work with your loyal customers to improve your profile with the public. You should regularly incentivize likes on social media and testimonials that bolster the reputation of your company. In addition, you should regularly Google your brand name as well as the name of top products to get an idea of how people feel about your brand and your services. Keeping tabs on your reputation on a regular basis will avoid negative surprises and help you remain a step ahead should a public relations disaster.
- Public Relations Strategy for Your Small Business
- Get the Greatest Mileage from Your Press Release
- How to Write a Successful Press Release
- Marketing on a Zero Budget
- Why You Need to Measure Social Media Marketing Efforts