Marketing should run like a car’s engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall. If you’re marketing isn’t helping you attract a steady stream of new clients and accelerate the growth of your business, chances are you aren’t using … [Read more...] about How to Power Up Your Marketing
Do you associate New Year's resolutions with giving up the good stuff, chocolate, cake, and cookies, staying up late, and having fun? Instead of making resolutions that you won't keep, this year, make some New Year's Resolutions for your business you can stick to. How about resolving to get more clients, be more successful and make more money. What are your marketing goals this … [Read more...] about What are Your Marketing Goals this Year?
Let’s face it, today’s consumers are skeptical. Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must overcome our prospect’s natural skepticism and create a relationship of trust. One of the most powerful tools in your marketing arsenal is customer testimonials. It’s one thing to … [Read more...] about How to Use Customer Testimonials in Your Marketing
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "didn't knows"¨ from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddenly reach more … [Read more...] about How to Develop a Winning Marketing and Promotions Campaign
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if not you could crash. Every business uses one or more of the … [Read more...] about Is Your Marketing Strategy Killing Your Profits?
Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. The problem isn't that they don’t know their business or provide high quality products and services, its that … [Read more...] about How to Win the Marketing Game
Marketing is all about helping people get what they want, and you use marketing campaigns -- ads, flyers, sales letters, telemarketing, face-to-face sales presentations, etc. -- to let your prospects and customers know that they can get what they want . . . from you. With that concept as a foundation, here is a simple marketing formula to help you create powerful and … [Read more...] about How to Develop Effective Marketing Campaigns
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the marketing mistakes to … [Read more...] about Fundamental Strategic Marketing Mistakes to Avoid
As I was visiting with a friend of mine in the funeral business not long ago I asked him what his marketing message was and he replied, “We sell piece of mind.” I said, “Yes, but explain to me what your message is to your prospects. What do you say in your brochures and advertising?” He had a puzzled look on his face as if I was from another planet. This is not uncommon. Most … [Read more...] about 5 Step Formula for Creating Your Marketing Message
Your elevator speech is a verbal business card or billboard. In order for it to be effective it must be compelling. You want it to draw in the prospect yet leave them wanting to know more. It is one sentence, two at the most, and serves as your benefit statement. Your elevator speech needs to be just what its name implies, short enough to share on an elevator ride. It … [Read more...] about How to Craft a Compelling Elevator Speech