When talking about marketing, we need to distinguish two different types: outbound (or ‘old’) marketing and inbound (or ‘new’) marketing. In the simplest terms, outbound marketing relies on pushing products or services onto customers to generate a sale, while inbound marketing earns people’s interest by attracting their attention with a product they decided to actively seek … [Read more...] about Outbound vs. Inbound Marketing – What Is the Future?
SOURCE: https://pixabay.com/photos/document-paper-business-chart-3268750/ Driving sales and building brand awareness are the top two priorities for small businesses. And that’s not surprising. When you’re a small business, your main problems are 1) getting enough sales to sustain yourself and 2) becoming known in your marketplace, so that prospective customers trust … [Read more...] about 3 Highly-Effective Small Business Marketing Strategies You Must Use to Succeed in 2019
The process of marketing against the likes of much larger companies for your home-based business is going to be difficult. Unlike your competitors you probably don’t have an immense budget to spend on marketing unless it shows a great ROI immediately. The flexibility of being able to make final decisions immediately instead of going through 5 different approvals in management … [Read more...] about How to Market Your Home-Based Business to Compete With Larger Companies
Over the years digital marketing platforms have taken over the orthodox means of marketing techniques, if we go back slightly in the past, the primary ways of digital marketing were through manual calling, messaging, e-mails, etc. But as time has evolved and digital marketing companies have started examining the human behavior to help their clients to build the products which … [Read more...] about Why Small Businesses Should Use Marketing Automation
Making a business successful is all about putting its products or services effectively in front of the right audience and it is only possible via marketing. People will never become your customers if they really don’t know what you have to offer. Marketing is not about running expensive ads and spending a lot of bucks on print media, but there are plenty of options to market a … [Read more...] about Great Local Marketing Ideas to Get More Sales for your Brand