If you go to work every day, you might as well go all the way and shoot for the pinnacle of your profession. It's a competitive world, so set your sights high. If you're going to take the risk and invest the time, strive for greatness. Ever since Jim Collins wrote his best-selling book, Good to Great: Why Some Companies Make the Leap...And Others Don't in 2001, business … [Read more...] about What Separates the Good Marketers from the Great Ones?
Networking, cold calling, email blasting, blogging ... Given the array of paths and possibilities for marketing a small business, it's no wonder why so many entrepreneurs keep working hard, spending money, and waiting in vain for results. In his book, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition, marketing coach David … [Read more...] about Small Business Marketing Don’ts and Do Its!
"How and when will this generate sales." That's what entrepreneurs typically ask themselves when investing in marketing. "And that is the completely WRONG question to ask," says marketing expert David Newman. In his book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition, Newman reveals the right questions to ask, right away, … [Read more...] about Four Insights for Small Business Marketing
The short answer is yes — of course it does. Customer loyalty is an asset every business should develop, whether they’re part of the Fortune 500 or based in a home office. Why? It’s simple; loyal customers do more that just supply repeat business — they also provide valuable word-of-mouth advertising. Unfortunately, customer loyalty can be challenging to both build and … [Read more...] about Does Customer Loyalty Really Matter to a Home Based Business?
Falling into fear and doubt as you build your business is normal, but there are many things you can do to catch yourself before you fall into what I call the Well of Despair. The Well of Despair is that cold, dark, spinning place filled with fear and doubt like: "Can I really do this?" "Is this really going to work?" "I'm putting in so much effort and it feels like I'm … [Read more...] about A Realistic Timeline to How You Will Make Money
Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this increasingly connected economy. Good Web Site Design increasingly More Important It’s imperative for a company to have a quality web site today but many … [Read more...] about New Marketing Landscape: Marketing Trends to Watch
Have you ever given a referral to someone and never gotten one in return? Have you ever wondered what you need to do to get attorneys and CPAs to reciprocate with referrals? If so, keep reading to learn the simple process that will ensure this never happens to you again. One of the most important strategies for growing your practice is to consistently receive referrals from … [Read more...] about How to Triple Your Referrals
If you're a member of the pajama set, dutifully plugging away at your job while wearing your raggedy bunny slippers, you're not alone. The number of home-based businesses is growing, partly due to advances in technology, and partly due to a slow-down in the economy. (If no one will hire you, you hire yourself.) The advantages of a home-based business are obvious: no commute … [Read more...] about 10 Ways to Publicize Your Home-Based Business
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site? You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in your marketing and sales? I know that you … [Read more...] about How to Achieve Breakthrough in Your Marketing and Win More Customers
Who recognizes your business better, people around you or people away from you? Even though the answer looks simple, these things are the ones which most businesses often miss. It’s like shouting out loud and failing to whisper it to someone close by. So, start local first and go global later. Here are some marketing tips for accelerating your local business growth: Hit local … [Read more...] about Local Marketing For Faster Small Business Growth