Marketing a business can be a huge challenge. Before you begin a marketing campaign for your business, take time to develop a winning marketing plan. Learn some things you should always consider in any marketing and promotions campaign.
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if […]
Win the Marketing Game: Once you know the rules to marketing you can apply them to map out your marketing strategy, and to select marketing tactics that will leave your competition in the dust.
The success of your business will greatly depend on how well you market it. Create powerful and effective marketing vehicles for your business, and learn a marketing formula that really works.
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It’s a very simple question with […]
As I was visiting with a friend of mine in the funeral business not long ago I asked him what his marketing message was and he replied, “We sell piece of mind.” I said, “Yes, but explain to me what your message is to your prospects. What do you say in your brochures and advertising?” […]
Your elevator speech is a verbal business card or billboard. Learn the do’s and don’ts of creating a compelling and effective elevator speech
Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However, if no one has heard about your business or your product, you have NOTHING!
The following is a 12-month promotional marketing calendar, focusing on the major holidays when most Americans have been trained to spend extra money or participate in a ceremonial activity.
To get the attention of your prospects and gain their trust and their business, base your marketing on the way your prospects make buying decisions.