Photo by Priscilla Du Preez on Unsplash Developing a home business is definitely rewarding. You are your own boss, call the shots, and get to watch your home business idea blossom each day. Pretty cool. However, many home business owners fail to see their business as an actual brand. In fact, many small businesses don’t think building a strong brand is necessary, it’s only a … [Read more...] about 7 Cool Products to Promo Your Brand
For many years marketers have relied on PDFs to store and distribute documents. As a platform-independent format with a universal support that preserves the layout and formatting of the document, it is perfect for marketing materials. Creating marketing materials in PDF works well for a variety of content, including brochures, one-sheets, reports, eBooks, whitepapers, and so … [Read more...] about 4 Useful Tips to Create More Effective Marketing PDFs
There are a number of elements that need to be in place for your business to achieve real and sustainable success. The first element is the hard work, dedication, and belief of the person who founded the business: you. Secondly, your business needs a great product or service that meets a specific consumer need, ideally in a unique way. These are the cornerstones of business … [Read more...] about The 5 Most Effective Ways to Market Your Business
Any small business struggles with finding enough money to market effectively. There’s just never enough dollars available to put into marketing. The trouble is compounded by the fact that most small businesses don't have their own marketing departments. The task is left up to the CEO or someone hired in who doesn’t have as much experience as one would like. Given the limited … [Read more...] about How to More Effectively Market Your Small Business
It’s impossible to overestimate just how many changes the rise and rise of e-commerce have brought to both retailers and manufacturers, not to mention service industries like insurance and finance too. One of the main ones, of course, is the changed relationship with the consumer which both can create closer links and deliver a wealth of useful data to the retailer. It’s … [Read more...] about What are Firms Doing to Boost Online Success?