There are a number of elements that need to be in place for your business to achieve real and sustainable success. The first element is the hard work, dedication, and belief of the person who founded the business: you. Secondly, your business needs a great product or service that meets a specific consumer need, ideally in a unique way. These are the cornerstones of business … [Read more...] about The 5 Most Effective Ways to Market Your Business
Any small business struggles with finding enough money to market effectively. There’s just never enough dollars available to put into marketing. The trouble is compounded by the fact that most small businesses don't have their own marketing departments. The task is left up to the CEO or someone hired in who doesn’t have as much experience as one would like. Given the limited … [Read more...] about How to More Effectively Market Your Small Business
It’s impossible to overestimate just how many changes the rise and rise of e-commerce have brought to both retailers and manufacturers, not to mention service industries like insurance and finance too. One of the main ones, of course, is the changed relationship with the consumer which both can create closer links and deliver a wealth of useful data to the retailer. It’s … [Read more...] about What are Firms Doing to Boost Online Success?
This morning Tom Martin was the plumber; by mid-morning he was the accountant. All afternoon he was busy doing research and development and ended his work day concentrating on purchasing. Like many small business owners, Tom Martin wears many hats on a typical day as a restaurant business owner. Despite all of his responsibilities as the owner of Taco Box restaurants in … [Read more...] about Innovative Ways to Market a Restaurant Business
If you go to work every day, you might as well go all the way and shoot for the pinnacle of your profession. It's a competitive world, so set your sights high. If you're going to take the risk and invest the time, strive for greatness. Ever since Jim Collins wrote his best-selling book, Good to Great: Why Some Companies Make the Leap...And Others Don't in 2001, business … [Read more...] about What Separates the Good Marketers from the Great Ones?
Networking, cold calling, email blasting, blogging ... Given the array of paths and possibilities for marketing a small business, it's no wonder why so many entrepreneurs keep working hard, spending money, and waiting in vain for results. In his book, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition, marketing coach David … [Read more...] about Small Business Marketing Don’ts and Do Its!
"How and when will this generate sales." That's what entrepreneurs typically ask themselves when investing in marketing. "And that is the completely WRONG question to ask," says marketing expert David Newman. In his book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition, Newman reveals the right questions to ask, right away, … [Read more...] about Four Insights for Small Business Marketing
The short answer is yes — of course it does. Customer loyalty is an asset every business should develop, whether they’re part of the Fortune 500 or based in a home office. Why? It’s simple; loyal customers do more that just supply repeat business — they also provide valuable word-of-mouth advertising. Unfortunately, customer loyalty can be challenging to both build and … [Read more...] about Does Customer Loyalty Really Matter to a Home Based Business?
Falling into fear and doubt as you build your business is normal, but there are many things you can do to catch yourself before you fall into what I call the Well of Despair. The Well of Despair is that cold, dark, spinning place filled with fear and doubt like: "Can I really do this?" "Is this really going to work?" "I'm putting in so much effort and it feels like I'm … [Read more...] about A Realistic Timeline to How You Will Make Money
Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this increasingly connected economy. Good Web Site Design increasingly More Important It’s imperative for a company to have a quality web site today but many … [Read more...] about New Marketing Landscape: Marketing Trends to Watch