How effective is your direct marketing campaign? Verify the results of the advertising by learning the 3 most common direct marketing measurements
Lillian Vernon built a hugely successful direct mail catalog business from her kitchen table in the 1950s. Fifty two years later, let us learn how Lillian and her company cope with the vastly different business environment of the 21st century.
Marketing isn’t about using one medium. In order to succeed, EVERY online company must have brochures and other forms of printed sales literature to hand out to customers and prospects.
To improve the success of your postcard marketing campaign, here are some simple tips to keep in mind when deciding on the use of images and how it affects response rates
Before you launch your next batch of promotional postcards, think hard about who you want to reach. Learn how to use the right mailing list in a postcard marketing campaign.
To reap the biggest rewards from a direct-mail campaign, you should follow-up your initial mailing with several others, on a carefully planned timeline. But then the question becomes: how much is too much?
So, you’ve decided you want to mail out some promotional postcards to drum up some new business. If you’re in a rush to launch your postcard promotion campaign, you can speed up the process by gathering everything you need before you ever call your postcard marketing company. Use this as a checklist to make sure […]
I believe it was Mark Twain that once said, “If I would have had time, I would have written a shorter letter.” His point being… it takes much more thought and time to write a short, concise piece than a long one. It’s true, too! Think about it. How hard is it to get your […]
Your marketing materials must grab your prospect’s attention long enough to convince them to investigate further. Learn to ask these 8 questions about the effectiveness of your marketing copy.
Direct marketing is not as simple as typing a letter, adding an address and stamp, and popping it in the mail. There are some key golden rules to making your direct mailings work effectively.