When people talk about postcard marketing, they're usually referring to promotional postcards that are intended to sell something, announce a sale, or draw attention to some other promotion. But a lot of businesses don't realize that direct-mail postcards are great way send a variety of other kind messages to your customers throughout the year. For example, you can thank … [Read more...] about Creating Brand Loyalty With Postcard Marketing
Direct Marketing
How to Track and Measure the Success of Your Postcard Campaign
Tracking the results of your promotional postcards is key to determining the success of your campaign. Unfortunately, many businesses simply drop their postcards in the mail, hope for the best, and never bother to keep track of response rates. This is a sure-fire way to misjudge the effectiveness of your message and miss out on opportunities for improvement. But don't worry! … [Read more...] about How to Track and Measure the Success of Your Postcard Campaign
How to Use the 3 Most Common Direct Marketing Measurements
John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today s marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements. Advertising is, and has always been, part … [Read more...] about How to Use the 3 Most Common Direct Marketing Measurements
Lillian Vernon: A Catalog Business in the Age of the Internet
(Editor's Note: This interview with Ms. Lillian Vernon was first published on June 17, 2003. In 2003, she sold the Lillian Vernon Corporation). "The best way to predict your future is to create it." This quote from an unknown author best exemplifies Lillian Vernon, the remarkable founder of a mail order catalog business that bears her name. Lillian Vernon started her … [Read more...] about Lillian Vernon: A Catalog Business in the Age of the Internet
12 Tips on How to Create Effective Brochures
Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one marketing channel: the Internet. Marketing isn't about using one medium. It's about getting and keeping customers. Yes, Internet … [Read more...] about 12 Tips on How to Create Effective Brochures