What is the best way to create a unique selling point for your affiliate business? Luckily for you, we’re here to help! There are countless ways to create a unique selling point for your affiliate business, but finding a unique selling point that actually works can be more challenging. Ultimately, your unique selling point for your affiliate business must be strong enough to either trigger immediate sales or attract people back to your sales page when they are ready to purchase. Nevertheless, without further ado, find out what you need to know about creating a unique selling point for your affiliate business below.
The Importance of Creating a Unique Selling Point for Your Affiliate Business
In order to successfully create a unique selling point for your affiliate business, it is paramount that you understand the importance of creating one and how it can go in hand with your affiliate business online and offline marketing efforts. In short, a unique selling point ultimately defines your companies position in the marketplace, whether you are a small business or large corporation. In order to be at the top of the marketplace, you must create a unique selling point for your affiliate business that has not yet been utilized by a competitor.
Now that you understand the importance of creating a unique selling point for your affiliate business, it’s time to find out exactly how to create a striking selling point.
In order to create a unique selling point for your affiliate business, you must consider the cost. Popular price propositions include exclusive discounts, limited time low price offers and buy one get one free offer. However, if your affiliate business operates in a competitive market, it may be difficult to find a unique selling point based purely on a proposition. Nevertheless, in order to grow your company in today’s market, there are a number of ways how you can create a unique selling point for your business even if what you sell isn’t necessarily unique. Essentially, you want to think out the box as best you can. Whilst this can be challenging, by taking the below considerations into consideration, you are bound to pinpoint something that you affiliate business is able to offer that others can’t!
Free Gifts and Bonuses
The next step towards creating a unique selling point for your affiliate business is to find something unique to offer as either a free bonus or an exclusive add-on gift or service that has not been offered or attempted before. If you are selling a product, you could design an instruction manual or guide, or even create a video training series for the ultimate assistance. As well as keeping your customers happy, offering free gifts and bonuses is an effective form of advertising. So essentially you are ticking two things off your list at once! An example of offering free bonuses is the site MrGamez, a casino affiliation business which attempts to create a unique selling point by reviewing and adding the latest slots and casino games to their website for all to enjoy. Generally, if a customer clicks through and signs up via the MrGamez site, they will receive a bonus to enjoy when playing at the online casino – a great incentive for their website visitors. Another great example of this is Groupon. In 2013, Groupon launched an affiliate marketing platform called ‘Groupon Partner Network’ that enables publishers to partner with Groupon itself and earn money by showcasing advertisements promoting the company’s unmissable deals depending on location. Whilst many businesses offer paid advertisement, the Groupon Partner Network in particular offers domain owners up to 10 percent commission on every click, regardless of whether it has been clicked on by a new or existing customer.
Other benefits of providing free gifts to customers include:
- Increased brand awareness
- Improved customer satisfaction
- Essentially ‘Free’ advertising
- Create a ‘buzz’
It doesn’t matter what type of business you own, customer care is paramount. When it comes to creating a unique selling point for your affiliate business, a large number of affiliate marketers offer nothing in regards to sales support on either side of the sales tunnel. In order to ensure you are not considered to be one of the many affiliate marketers that fail to pick up on this trend, you could provide additional customer care to your potential customers before they buy the product. This is an unmissable unique selling point for your affiliate business because, as mentioned previously, few affiliate marketers remember the key role customer care plays when it comes to enhancing an offering. Further to this, there are numerous benefits associated with great customer care alone, including:
- Increased sales
- Customer loyalty
- More effective workforce
- Enhanced public images
Referral Rewards and Competitions
In addition to providing your customer with excellent customer care, another thing you can do to enhance your unique selling point for your affiliate businesses is to offer your customers rewards in the form of free products. Each time one of your customers introduce a new customer to your business, for example, they receive a free product as a thank you. It might surprise you, but there are several people who don’t want to necessarily sell, but would be more than happy to refer new customers in trade for free goods. After all, who doesn’t love a freebie?
If rewarding people that refer customers doesn’t sound like something you would like your affiliate business to hop on board with, another approach to creating a unique selling point is to design a competition and give away some jaw-dropping prizes each month, or more regularly if you wish. A well-planned competition does wonders and can be a great way to attract new customers as well as retain your current customer base. They will most definitely be coming back for more!
It can be hard to find a unique selling point for your affiliate business because, after all, you are selling the same products to hundreds, if not thousands, of other reputable competitors. However, have you considered what would happen if you incorporated something extra? When it comes to creating a unique selling point for your affiliate business, in order to stand out amongst thousands of other competitors, it is paramount that you take the needs of the industry into consideration. Look at it this way: if you are selling web hosting, for example, instead of just simply selling web hosting, why not offer to configure a basic website on behalf of your customers? Ultimately, by offering this additional service, you would provide your affiliate business with a feature that cannot be found elsewhere, and thus attract a bigger audience. Moreover, why not offer your loyal customers additional benefits? They’ll certainly thank you!
You Are Your Own USP
When the time comes to create a unique selling point for your affiliate business, it is paramount to remember that you are you own unique selling proposition. Today it is far too easy to get caught up in the mix of what is happening online, without having a second thought about your personal branding. At the end of the day, however, people like us like to know exactly who they are dealing with, which is why it is paramount you don’t forget the advantages associated with a personal service that goes above and beyond. If you are significantly finding it challenging to find a unique selling point for your affiliate business, you should change focus. Instead of thinking about your brand as a business, consider how you can create an eye-catching unique selling point around your personal brand.
Understanding how to create a unique selling point for your affiliate business may seem challenging at first. Despite the fact that the initial stages of creating a unique selling point for your affiliate business may be difficult, the effort is worthwhile, and it will enable you to stand out amongst the tough competition. Give it a go!
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