Advertising is an important marketing strategy to let people know that your business exists. It conveys your business name and the type of products or services you offer.
The success of your advertising depends on how well you touch the five key cornerstones of your advertising strategy: your target customer, your objective, the key benefit of your offer, how to deliver this key benefit to your target customer and the ‘tone’ your campaign will adopt.
Learn how to make a creative and effective advertising strategy for your small business or home business. Read our articles, tips and resources on how to see more results from your advertising dollars.
Leaflet or Circulars distribution is one of the low-cost ways many small and local businesses advertise and spread the word about the products and services they offer.
If you are looking to advertise your business, chances are you may be receiving inaccurate information from your advertising representative. As a business owner, learn the truth about the different types of advertising.
In order for your prospects and customers to respond to your marketing propositions, you must have a way of delivering your messages to them. Here are 25 ways to deliver your message to your target audience:
Knowing how to promote a business effectively with limited marketing budget is one of the common questions of many business owners. Here are tips on what a creative promotional concept can do for you.
Seeing the results of advertising your business can be like watching a roller coaster. How can you make your advertising pay for itself? How can you use advertising to create a STEADY stream of business?
Sure, you want your company to grow, but the economy sucks and money is tight. What you’ve been doing seems to be working ok, and you’re just not convinced that putting extra money towards advertising is the best way you could spend it. The Small Business Administration recommends investing at least 3-5% of your annual […]
Looking to improve the results of your advertising efforts? Turn your ad or sales letter into a winner by incorporating these 13 elements of effective advertising.