Bob from Ottawa wrote to ask, "What is the most effective way to advertise locally at a friendly price. Thinking of postcards..." Bob has an unusual business. He paints murals on the walls of children's bedrooms. While his occupation is unique, his question about the best way to spend advertising dollars is not. I regularly get the same query from realtors, executive … [Read more...] about What is the Most Effective Way to Advertise?
Advertising is a means for getting information about your product or service to the buying public. However, you need to do it right! Here are tips on how to launch an effective advertising campaign: Address your ad to a typical customer. Each sentence or paragraph must be aimed at that typical shopper. So many ads are not motivation enough to tell the consumer what he … [Read more...] about Elements of a Successful Advertising Campaign
As a small business owner in the past I have found myself frustrated with the effectiveness of advertising. With a limited budget I knew that I had to make every marketing dollar count. I will share a technique in this article that has worked consistently for me. The marketplace today for small businesses has become more competitive than ever. Businesses of every size … [Read more...] about How to Create a Winning Ad Campaign
Nobody can guarantee a winning ad. The only way to know for sure is to test it. But there are several elements that you can incorporate into your ad or sales letter to give it a better chance of being a winner. Use these elements as your own personal “winning ad checklist” and develop effective advertising campaigns: Element #1 Smart Ad Placement The first step in … [Read more...] about How to Advertise: 13 Elements of Effective Advertising
It has been said over and again that up to 50% of all advertising is wasted. That’s a pretty steep percentage considering how many billions of dollars are spent on advertising annually. So who’s placing the effective advertising and who isn't? When it comes right down to it…most business people think they know more about advertising and marketing than they actually do. 10 … [Read more...] about How to Make Your Advertising More Effective and Cost Less
Home business entrepreneurs often have to rely on their own skills for almost every aspect of their business and marketing efforts, including the copywriting of their advertisements. Here are seven tips on how to write your ad copy with a punch. Here are the top techniques and tricks that today's best copywriters use. Learn them well, remember them always and use them … [Read more...] about Top Seven Rules of Power Copywriting
In America, 290 million people own more than 300 million radios! Only radio can take your advertising message to people while they ride bicycles, walk in the park, ride in cars or climb mountains. Radio brings a sense of urgency to its listeners that is second to none. Contrary to the predictions of doom during the advent of television, radio is alive and well today, and … [Read more...] about Radio Advertising: Get Sales through Immediate Response
QUESTION on How to Advertise Your Home Business I have just recently been unemployed from a job I held for 12 years. I was the head of technical support for a small software company. I had many job duties and wore many different hats. I decided instead of going out to try and find a new job, I would start my own home business. We have a real need in our community and … [Read more...] about How to Advertise Your Home Business
"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do? Owners of small businesses and … [Read more...] about Advertising Campaigns that Get Result
QUESTION ON Advertising I am starting a tax consulting business. My services are going to be individual and business tax, payroll tax, bookkeeping and general business consulting. I would like to know when you think the best time to start advertising for such services? - Alan Rose ANSWER Dear Alan: The best time to start advertising is yesterday! … [Read more...] about When is the Best Time to Advertise a Service Business?