Clothing and apparel is a cutthroat industry. For small businesses to survive -- and thrive – they need to create products that are emotionalized, authentic and, above all, differentiated. These businesses must be able to differentiate themselves from their direct competitors and establish themselves in consumers’ minds. Though difficult it may be for small businesses … [Read more...] about DirtBag Clothing, Inc.: Succeeding in the World of Niche Apparel Market
Success Tips
How a Work-at-Home Dad Transformed $10,000 into $10 Million
(Editor's Note: This article was originally published in 2000. Barry Edwards has sold his company Creative Presentations to Integrated AV Systems, LLC in 1999) Many entrepreneurs start their own companies after seeing potential business opportunities from their employers. Barry Edwards, President of the Louisiana-based Creative Presentation, Inc. saw an unclaimed yet … [Read more...] about How a Work-at-Home Dad Transformed $10,000 into $10 Million
Kathleen Balus: A Woman’s Courage to Rise Above Failure
Article originally published in April 2002 No one says that entrepreneurship is a ticket to sure-fire success: you can either win or lose. The mark of a true entrepreneur, though, is having the courage to rise above failure, and bravely go on. Kathleen Mersmann-Balus stared at bankruptcy in the eye but moved on to rebuild her business and her self-esteem. Today, the company … [Read more...] about Kathleen Balus: A Woman’s Courage to Rise Above Failure
Tips for Women Home Business Entrepreneurs
Women in business are becoming commonplace. What's more, a significant portion of women business owners are those operating from their homes. We interviewed Lesley Spencer, the founder and director of Home Based Working Moms (HBWM) at http://www.hbwm.com, the leading home business site for women, to share her insights on how women can succeed in a home business. What … [Read more...] about Tips for Women Home Business Entrepreneurs
Turning Waste Products into a Successful Business
Successful entrepreneurs possess the ability to think creatively and identify opportunities in their environment. Wendy Newmeyer saw the potential of balsam branches, considered waste products in her husband's logging business, and transformed it to sweet-smelling pillows and other gift items. Her company, Maine Balsam Fir Products http://www.mainebalsam.com based in West … [Read more...] about Turning Waste Products into a Successful Business