Why do most business owners fail to achieve their dreams and reach their financial goals? Is it a lack of motivation, a lack of drive or a lack of business know how? In my 12 years of coaching business owners to double and triple their incomes, I have found that none of the above is the reason they fail. Instead, it is the presence of self-limiting beliefs, many of which are hidden, that stop business owners in their tracks. When I am able to help them create a “success mindset”, then they are able to create success from the inside out. This article shows how to do that.
Tip 1. Build a strong foundation
Many business owners and entrepreneurs have unknowingly been conditioned with anti-success beliefs that stop them from believing in themselves. This is analogous to trying to build a house without a strong foundation. Our mindset is our foundation and unless it is filled with empowered beliefs, we are blocked from reaching our goals.
Tip 2: Identify and reprogram your self-limiting beliefs
At every moment, we have choice, whether we are aware of it or not, of what we believe about ourselves. If we have been conditioned to believe of ourselves as “less than”, we subconsciously act from self-limiting beliefs.
Here are some typical examples of actual self-limiting beliefs I have heard over the years:
- “Life is a struggle”
- “It’s selfish to want more money”
- “It’s not safe to toot my own horn”
These beliefs stop us from succeeding. In order to uncover your own self-limiting beliefs, notice what you have created in your life. Are you making the income you want? Are you as energetic as you want to be? Are you living your full potential? Unless you answered “yes” to these questions, you are suffering from subconscious self-limiting beliefs that aren’t your fault, such as:
- I’m not good enough
- I’m not smart enough
- I don’t have what it takes to succeed
- I can’t succeed in today’s economy
Do any of these sound familiar? We reprogram these beliefs by
- Identifying which ones are holding us back.
- Releasing the ones that don’t empower us.
- Installing updated, empowering beliefs.
Tip 3: Reverse your self-sabotaging strategies
Many of us unknowingly fall victim to an internal saboteur. Though we have dreams, we sabotage them for our “own good” and the result is failure.
For example, one of my recent clients realized that, even though she had a good business plan, she never fully implemented it because she had a self-limiting belief that told her “You’re not capable of succeeding.” Since our beliefs create our reality, she was creating a lack of success in her life until she learned to stop sabotaging herself.
From the coaching, she learned to uncover the beliefs that were self-limiting, to release them and then install Empowering Beliefs, like:
- “I am fully capable of accomplishing my goals”
- “I support and encourage myself every step of the way”
- “I have unwavering faith in my ability to succeed.”
Tip 4: Use your mind and emotions to create your empire
Unfortunately many of us unconsciously focus on what we don’t want. When we focus on what we don’t want, the result is that we attract what we don’t want.
Cultivating an attitude that focuses on positive outcomes, rather than self-defeating beliefs, is the core to succeeding in life and business.
If you are facing a business slowdown, you may instinctively focus on your lack of clients, income or time. All too often, this only brings more of the same.
Instead, ask yourself, what do I want? By focusing on positive outcomes, you are far more likely draw positive outcomes to you.
Tip 5: Release your fears
Most of our fears are not real. Too often, what we deem fear is really False Evidence Appearing Real (F.E.A.R.)
Internal fears can be effectively negated. To create success from the inside out, use the STOP Technique. Notice whenever your mind goes into a fear thought, take a deep breath and replace your fear with an empowering thought such as “I have all I need to succeed”
What positive new thoughts do you need to hear? Keep a journal and note how many times a day you use the STOP technique. You’ll know the technique is working because your mind will automatically begin to focus on the positive.
Tip 6: Know your value
In my coaching of business owners and entrepreneurs, I see how often people are unaware of the value they bring to the table. For example I was coaching a real estate agent who didn’t understand why someone would use her services instead of another real estate agent.
I said she should think back to how past clients have complimented her. I asked her to identify what they liked about her service. Next I asked how she treats her clients that inspire them to speak well of her.
Before long, she was telling me how detailed she is, how she follows through, how she educates her clients and how much she loves to be of service. The light bulb went off when I suggested to her that she provides a lot of value and it’s clear to see why someone would choose to work with her.
Here are a couple of tips on finding your value:
- Ask your satisfied clients what they enjoyed about working with you.
- Do some reflection and ask your intuition what makes you stand out.
Tip 7: View Marketing as “Giving,” not “Taking”
Most of us are giving and generous. We don’t want to impose on anyone. This results in an attitude about marketing that limits you.
You will experience a big shift when you see your business offerings as a gift. Spreading the word about yourself is not “selfish” or “taking.” Instead, marketing is a gift because it delivers value to your prospective clients and customers.
If you truly believe in your business, it would be selfish to deprive humanity of your gift. The key to transforming your marketing mindset is to remind your self that your are offering your service, not selling it. By doing so, you will overcome your internal roadblocks and attract the business you desire.
About the Author:
- The Customer Revolution: How to Get Repeat Business and Referral
- Positive Energy: How to Develop it as a Leader
- 12-Step Template to Write an Effective Sales Letter
- The Enthusiastic Employee: 16 Myths on Employee and Performance Management
- Book: The Last Chance Millionaire