We all know that a landing page is the very first page that an internet user sees right after clicking on an advertisement, social media post, PPC ad or promotional mail. But how to convince visitors to take the dive on your landing pages to boost conversions?
In this digital era, landing pages literally run your business when you are not there to deal with customers. That is the reason, landing pages should be optimized appropriately not only to provide visitors with what they really need but to convert them as well. Creating high converting landing pages is not a simple task but one can successfully do the same if aware of the basic elements that a great landing page need.
This article will work as a definite guide for you to create high converting landing pages for your business or brand.
Write a Compelling Headline
It is one of the most important and primary elements of landing pages. A heading can successfully catch the attention of users if written compellingly. Right after landing on the page, when users see a headline that is unclear or doesn’t seem relevant to the advertisement, they are more likely to bounce instantly even without reading the first paragraph of your copy. So, whether it is about selling a product like iwc aquatimer or offering useful services, make sure the heading is clear and does not leave any vagueness. It must be relevant and compelling enough to engage the users as soon as they land. A good heading contains preferably only ten words and always informs the visitor why he should take the action you want.
Relevant and Short Copy
Make your copy relevant short and brief as well in order to make visitors stay longer on your page. Avoid too much text on your landing page and make your content scannable. Use of bullet points and sub headings is a great way to boost user engagement and to make content easily digestible. Also make sure the copy is written with the language used in the ad.
Outline the Features and Benefits
People clicks and land on the page to have more info about what your product or service does. So, you must provide them with clear and easy to understand features and benefits of your product or service as benefits-oriented messaging is one of the great ways to boost conversion rate.
Eye Catching and Quality Images
A high converting landing page leverages quality images to influence prospects to convert immediately. Experts say that landing pages designed with images of people with smiling faces tend to convert more. Quality and eye-catching images added to a landing page can have a great impact on human psychology to attract visitors to look in the way of a component that you want to lure their focus towards.
Avoid Distracting Navigational Links
A landing page should be clutter-free if you really want to convert more. Remove all extra links, buttons and menus from your landing page that have nothing to do with your page or a specific ad campaign. You should also focus on the page instead of navigating the visitors away from it.
Customer Testimonials to Help Convert Undecided Users
When people are confused about a specific product or brand, they browse the social media platforms to find out customer reviews and testimonials to leverage buying decisions. By adding customer testimonials on your landing pages, you can help undecided users to convert without any hesitation. Creating a testimonial video is a splendid idea to make your landing page look great and high converting as well. A quote by customer, with his/her full name and a headshot can also make a great testimonial to help users decide whether to buy or not.
Powerful & Appealing Call to Action
The call to action is the most important success element in landing page designing. CTA should be big and appealing too in order to grab the attention of users quickly. Use a contrasting color for CTA designing is a great idea to make it stand out. Colors used in your call to action should be different and contrast from the colors used in the other elements of your landing page. However, it shouldn’t be distracting the users if you really want to boost conversion rate.
