As a home business owner, it can feel like you’re stuck in a cage. Even if you find yourself venturing down to the local coffee shop, only thinking about your business’s content from a digital perspective limits you from bringing your brand into the real world. That’s why we’re going to explain how to find content partnerships and placements that will land you more sales.
Know Where Your Brand Needs To Go
If you’re going to be stepping out of the house to create content, then one of the first considerations is who your brand is and where it fits. Your brand is a living, breathing thing complete with friends, a personality, and values. In fact, 64 percent of consumers state that shared values are the reason they have a relationship with a brand. If you’re looking to connect with a new audience and make them become evangelists for your brand, the first step is getting out there and doing the research.
When looking for your audience, ask yourself: Where do you see your brand living? Is it on the shelf of a local grocery store, partnered with a brewery, or sold in a high-end boutique? Beyond physical storefronts, there’s also brand visibility via partnerships; sometimes don’t translate to dollars but can lend themselves to exposing brands to a new audience. The biggest goal you should have is establishing your values; the rest will fall into place organically.
Prove The Numbers
On the surface, it may seem like someone understands the value of your business, but remember that people don’t have time for explanations. You have to explain it concisely. One easy way to do that is by putting things into quantifiable marketing terms that are easy to understand while still showing a consistent return. Showcasing a return isn’t as easy as it sounds. 62 percent of content marketers don’t know how to measure the ROI of their campaigns. This begs the question: how are you going to prove to others that you can do it if you can’t show it for yourself?
Proving numbers can come in a multitude of verticals. Of course, the easiest way to showcase content is by showing how many page views, likes, or comments you’ve received. While this is one barometer, it can lack impact. After all, what good is a bunch of engagement if it doesn’t lead to sales/sign-ups? Instead, focus metrics on a quantifiable goal that people value. Once you’ve established a few success stories, the rest of the process becomes much easier.
Let Others Do The Work For You
Once you’ve got the ball rolling with some success stories, it’s easier to have other people do the work for you. As long as you’re paying upfront for the exposure or splitting sales costs, letting others do the work for you is how your business can scale from being at home to being a household name. Before we get too far ahead with Ferrari-like ambitions though, we first have to talk about how to set up a plan for affiliate marketing.
A big part of affiliate marketing is knowing who the right people that are going to generate an ROI are. Influencer marketing campaigns make an average of $6.50 for every dollar spent, meaning that they’re well worth the initial kickback you put in. When searching, trust your gut based on the story being told per the person telling it, with the goal being to find the most organic match possible. Finally, don’t forget to implement tools like the top URL shorteners for affiliate marketing to keep track of progress and spreadability.
Make This Process Routine
With a solid plan in place for where your brand is going and who’s going to represent it, now is the time to solidify a routine. Not only will a routine help with creating content, maintaining visibility, and expanding your network, but it will also increase revenues. Brands that are consistently presented see an average increased revenue of 23 percent. Working with an online editorial calendar tool will allow you to keep things organized and put together despite the chaos of the day-to-day.
One of the simplest ways to keep up your marketing plans is by creating a marketing calendar and schedule. Starting from your outbound sales leads, create a schedule that enables you to make more lists, have time for feedback/case studies, and cycle through your leads for influencers. While this will partly feel like an organic part of your business, it’s also something you should have a schedule with deadlines to uphold. Through time, this process will generate revenue while you sleep! Isn’t that everyone’s dream?
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