Do your sales online numbers have you down? It’s time for you to make a few tweaks to your online store.
With the global eCommerce market reaching a size of $3.45 trillion in 2019, there’s no reason you shouldn’t be able to tap into that market for more sales.
The question is, how can you improve your store to sell more?
Get started with the tips below.
Create an Audience Persona
You don’t want to spend your ad dollars blindly. If you do, you’re just wasting money.
Instead, get inside of your target customer’s head.
What do they like? Where do they hang out? How old are they?
Use this information to target more specific demographics. Your advertisements can be more personalized to them, which will allow you to connect with them on a deeper level.
This will lead to more ROI.
Why would someone buy from you now when they could wait until later?
If you don’t give them a reason, you may never get that sale. Try to create limited-time coupons to encourage purchases.
A simple banner at the top of your site is enough. Let your visitors know how much longer they have to save, and you’ll see more sales coming in.
Monitor Abandoned Carts
It’s hard to tell if a visitor has a chance of converting to a customer. When you have people adding things to their cart, that uncertainty decreases.
Your shopping cart software should be able to store the abandoned carts on your store. If a visitor doesn’t make a purchase, send them an abandoned cart email to them to remind them that they saw something they liked.
You could even offer a small discount for checking out.
How do you know which version of a page leads to more sales? You test, of course.
A/B testing is the process of making two versions of a page, sending a lot of visitors to them, and seeing which version has better conversions.
You can test product pages, home pages, and any other page you can think of.
Test all the time so you can find the page that makes you the most money. Simple things matter, so don’t underestimate small changes.
Highlight Your Most Popular Products
It’s hard to know what to buy if you offer a lot of options. Sure, you can reduce your inventory.
But why not just tell your visitors what other people are buying?
By telling visitors what your most popular choices are, you’re providing social proof that a product is good. You’re allowing your visitors to take it easy, instead of stressing out about what to buy.
Use These Tips to Increase Sales Online
Running an online store can be as straightforward or as complicated as you make it. If you want to optimize your sales online, then you’re going to have to go into the more complicated part.
The tips above are a good starting point for your optimization. Start using them today to see your sales start going up.
Have you optimized your sales and are ready to start optimizing your business further? Head to our business section for more tips that can help.
- How to Choose a Shopping Cart System for Your Online Store
- Conversion Rate: Improve Product Presentation
- 10 Ways to Reduce Shopping Cart Abandonment
- 8 Tips to Reduce Shopping Cart Abandonment
- How to Produce Abandoned Cart Emails for E-commerce