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All leads are good leads, right? Well, not exactly. While businesses should try to expand their audience and find new customers, lead quality is just as important as lead quantity. Indeed, having a lot of low-quality leads can actually present problems for growing companies. If your marketing and sales team spends a lot of time and resources courting leads who aren’t likely to convert, then your business will suffer as a result. With that in mind, today we’ll share three digital marketing tips that will help your business boost lead quality. Check them out here:
Get Specific
Some new companies may try to cast a wide net when they first begin their online marketing efforts. This is understandable to a degree. After all, startups have to identify their core audience first before they can market to them effectively. On the other hand, established businesses shouldn’t be afraid to create specific content –– blogs, ads, and other media –– that addresses particular consumer issues with great detail. Nuanced content might not have broad appeal, but it will resonate with people most likely to patronize your company. So don’t hesitate to create detailed and intricate content when the situation calls for it. Click here for an example of digital marketing strategies that can generate quality leads for your business.
Conduct Better Research
One reason why companies may struggle to generate good leads is that they may misunderstand their audience. For example, if you think your target audience is in their mid-50s, but most of your sales actually come from people in their 20s, then you may need to reevaluate your marketing strategies. The good news on this front is that you can partner with market research companies to conduct audience segmentation to develop a deeper understanding of your customer base. When it comes to marketing, knowledge is power.
Retarget & Retain
Sometimes the best “new customers” for your company are actually “old customers.” Keep in mind that it’s much easier –– and cheaper –– to connect with an existing customer than it is to find a new one. Therefore, it’s almost always a good idea to retarget previous customers for further purchases. In addition, email marketing campaigns are a fantastic way to stay in touch with your current audience to ensure they are satisfied with your products and services. Retention is essential for long-term business growth.
Conclusion
Even the best businesses sometimes struggle with lead conversion. Factors outside of your control can make it difficult to find quality leads online. However, the above tips will help you streamline your marketing and sales process and achieve better bottom-line results. Keep them handy moving forward!
- Like
- Digg
- Del
- Tumblr
- VKontakte
- Buffer
- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
- Gmail
- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link