When I first launched my computer repair business, targeting suburbs in my local area, I used a number of marketing strategies. I tried a traditional leaflet drop, reaching 5000 homes but with little return on my effort and investment. I launched a Google Ads campaign (then called Adwords) which proved hugely successful and was my main source of leads in the coming years. But … [Read more...] about Marketing Your Local Business With Google My Business
Search Engine Optimization
Anyone with an online presence has probably spent a considerable amount of time perusing the world of Search Engine Optimization (SEO). Optimization can seem like a huge task, and it certainly does take some effort to build a network of pages that are perfectly tailored for content and optimization for search engine queries. But the effort is well worth it. The ability to draw … [Read more...] about Are Free SEO Tools Worth It?
A lot of people get cheated on by their freelancers or SEO agencies. They fall victim to over-promising and exaggerated sales pitch which includes monthly reports and website audits. But the agencies usually fail to deliver the clients all that was promised. Now, we can not blame the SEO agencies or their clients entirely. SEO reports are undoubtedly the most challenging to … [Read more...] about The SEO PowerSuite Review: What Makes It The Best Internet Marketing Tool?
With so many businesses and brands shifting towards the internet to gain more customers, there has been a certain level of competitiveness when it comes to search engine optimization. You might be wondering what SEO is and how it can affect your business when all you want is to have your brand stand out. To put it in very simple terms, nowadays people get most if not all their … [Read more...] about Innovative Ways You Can Improve Your Brand’s SEO Without Any Effort
When it comes to technical errors affecting your SEO, it can be difficult to know where to start and what SEO mistakes you should tackle first. From simple issues such as your website not being indexed correctly to your site not being optimised for mobile, it’s important to know some of the most common technical errors your website might face and what you can do to fix … [Read more...] about The Technical Errors That Will Impact Your SEO Performance
As more consumers abandon brick-and-mortar businesses in favor of online retailers, a refined search engine optimization strategy becomes all the more crucial for small businesses and corporations alike. According to a 2020 study, the number of online shoppers just cleared the two-billion mark, forcing companies to set generous digital marketing budgets. If you’re a business … [Read more...] about What Are the Benefits of Local SEO?
For a long time now, the connection between social media and SEO has remained uncertain. The internet is full of contradicting opinions and answers to this subject. The truth is social media pages sometimes appear in search engines like Bing and Google. What is not clear is whether these pages affect any SEO ranking and algorithms. Social media activities do not … [Read more...] about How Social Shares Affect SEO Rankings
The best keyword tools are essential to help you develop your content strategy, identify new opportunities, and attract consistent traffic to your website. Whether you are trying to increase website memberships, new customer sales, or gain brand awareness, there are several powerful keyword research tools to help you optimize your online presence. Before you begin producing … [Read more...] about 6 Best Keyword Research Tools to Target Your Audience
Quality links are a significant component of great content. In fact, a good portion of content marketing and off-page SEO surrounds link-building best practices. If links are one of the best ways to get SEO and content optimization on your side, does their age positively or negatively impact your overall strategy? Theoretically, the longer a link has existed on the web, the … [Read more...] about Does Link Value Change With Age?
You can't deny the powerful benefits of SEO to any digital business and how it drives organic traffic that provides tons of perks to a website. It does not solely focus on search engines like Google, but when talking of ensuring a good quality website that is optimized for SEO, you are also investing in excellent user experience, usability, and website visibility. People … [Read more...] about Why You Should Invest Into SEO when You Want More Clients