In today’s digital marketing space, content is king, and it’s one of the ways you set yourself apart from the crowd. Content is a necessity for the modern business; it is behind every great brand and helps your customers to understand your company better which translates to more sales.
However, boring or irrelevant content will do nothing for your brand. And you need traffic on your blog or website for your content to be effective and for you to experience the advantages of content marketing.
Here are 5 ways to get more people to view your content:
Use search engines to your advantage
You can have the greatest content, but if it’s not visible to search engines using SEO, you’re wasting your time. Raise your content’s visibility on search engines by ensuring it’s original, high-quality and includes well-chosen keywords.
Share, share, share
Social media and social networks are your best friends when trying to get more people to view your content. Tell your followers as soon as you publish a new blog post or content.
Tag it like it’s hot
People find the content they are looking for by searching for certain keywords or asking specific questions. Using the appropriate tags and categories will help your audience, and new prospects find and view your content.
Link to other blogs
Content is about engaging and interacting with your audience. And linking to other blogs or websites is an effective way to be found by other content creators and a wider audience.
Become a regular
People tend to go back to blogs or websites that have regular and fresh content. Posting regular, new content is one of the best ways to build your audience and get more people to view your content.
How to Write Great Content
Your digital content needs to be well designed in order for it to make an impact. No matter how much you share it on your social media platforms if it isn’t well written it won’t have the impact that you want it to.
There is no one-size-fits-all formula for writing content that is engaging and will work on your platforms. Your content needs to be appropriate for the audience that you’re writing for and – most importantly – it needs to fulfil their needs.
However, there are several best practices that you can follow in order to get your content well on its way to being well written:
There is nothing more shocking than reading a piece of content on the Internet that is littered with spelling and grammatical errors. It shows that you haven’t taken the time and care necessary to spend a couple of minutes on making sure that your content is error free. So before you hit ‘send’ on your content to your web developer to upload, run a spellcheck to pick up any obvious errors. There are other tools – such as Grammarly – which will help you pick up more in-depth errors so that your writing will be on point.
Craft a great headline
Your headline is one of the main hooks that draws readers into your content so be sure to make it engaging. It doesn’t have to be witty or involve complex puns but it does have to be clear and descriptive. If you’re stuck with inspiration, a number of copywriters have published their ‘headline swipe files’ on the Internet. This is a collection of headlines, which they have put together, that have worked for them previously.
Capture your readers with your introductory paragraph
Next to the headline, your introductory paragraph is the second-most important piece of your copy as it summarises what people will learn or take away from your article. Make sure that it’s packed full of benefits that people will take home. Ensure that it’s short, sharp and punchy – if people get bored with this paragraph they will not be inclined to read further.
Getting more people to view your content is about a combination of the right SEO tactics and techniques as well as well-crafted copy. If you have these two, your content will be more likely to reach wider audiences, draw more leads for your business and – ultimately – new customers.
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