There's a standard marketing term called the USP, Unique Selling Proposition, that's going to be very important in helping you (and prospective clients) figure out why they should work with you as opposed to your competitor down the street. Use this along with your credibility factors to close clients. Let's face it, as human beings, we are all unique and different. As … [Read more...] about Unique Selling Proposition: Know What Sets Your Business Apart
How to Achieve Breakthrough in Your Marketing and Win More Customers
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site? You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in your marketing and sales? I know that you … [Read more...] about How to Achieve Breakthrough in Your Marketing and Win More Customers
Article Marketing: Open the Door to More Business with Your Ideas
Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more doors you create and open the more prospects will come in and become clients. Too many small businesses inadvertently put up walls instead of opening doors to new business. People … [Read more...] about Article Marketing: Open the Door to More Business with Your Ideas
4 Steps to Selling More With Your Web Site
Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark. They don't generate large numbers of leads, help build relationships with prospects or generate the desired volume of sales. Is your web site helping you get attention for your … [Read more...] about 4 Steps to Selling More With Your Web Site
How to Power Up Your Marketing
Marketing should run like a car’s engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall. If you’re marketing isn’t helping you attract a steady stream of new clients and accelerate the growth of your business, chances are you aren’t using … [Read more...] about How to Power Up Your Marketing