Do you associate New Year's resolutions with giving up the good stuff, chocolate, cake, and cookies, staying up late, and having fun? Instead of making resolutions that you won't keep, this year, make some New Year's Resolutions for your business you can stick to. How about resolving to get more clients, be more successful and make more money. What are your marketing goals this … [Read more...] about What are Your Marketing Goals this Year?
Focus Your Marketing on Building Long-Term Relationships
Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people who fit your target market profile and everyone who saw it responded right away and made a purchase. Has this ever happened to you? Of course not. The first time people hear about your products or services is the least likely time for them to buy. When you go out for a night on … [Read more...] about Focus Your Marketing on Building Long-Term Relationships
How to Grab Your Prospects’ Attention with Your Headlines
You've got just a few seconds to grab your prospects' attention, spark their interest and motivate them to keep reading whether they're looking at your web site, your letter or your brochure. Headlines are the first thing your prospects read. Four out of five people determine whether they keep reading to learn about your products and services on the basis of your … [Read more...] about How to Grab Your Prospects’ Attention with Your Headlines
How to Use Advertising to Create a Steady Stream of Business
Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your phone starts ringing, your web site traffic increases and/ or potential clients visit your store. Your hopes soar. Sales go up. Two or three days pass and the response goes down. You look at the bill for the advertising and your jaw … [Read more...] about How to Use Advertising to Create a Steady Stream of Business
8 Common Marketing Mistakes to Avoid
Advertising can be one of the fastest way to market and grow your business or it can be one of the quickest way to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy. To grow your business you need to attract the attention of your prospects, advertising can help … [Read more...] about 8 Common Marketing Mistakes to Avoid