A snowplow operator in a New Jersey suburb was hailed by a woman asking him to plow her driveway so she could get out. Wading through less than a foot of fluffy snow to her SUV, he asked her why she didn't put it into four wheel drive and simply back out. Her puzzled answer was, Four wheel drive, what's that? A web site is just a means to and end, like a car it will get you … [Read more...] about Using Your Web Site to Grow Your Business
Your web site is like a fight of stairs into your business. Once you've got prospects to your home page - your online front door - you want to move them to action. If you miss a step or two, prospects will fall and won't make it in the door to your business. If you put the last step first and your first step last, prospects won't find the steps you want them to take. There … [Read more...] about 7 Steps to Web Sites That Sell
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if not you could crash. Every business uses one or more of the … [Read more...] about Is Your Marketing Strategy Killing Your Profits?
Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. The problem isn't that they don’t know their business or provide high quality products and services, its that … [Read more...] about How to Win the Marketing Game
An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send your children to college or to give it all away, you could always use more money. If you are selling services, your primary limitations on earnings are your costs and … [Read more...] about Selling Services: Tips for Marketing Smarter to Earn More
Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build and manage, and have worldwide reach. They can help you grow your business and in some cases be the primary source of new business. Yes, a web site can be the next best thing since sliced … [Read more...] about Why Some Web Sites Sell and Others Don’t
You know what you are marketing; it's obvious. Or is it? If you're a financial advisor, you probably think you're marketing financial advice. If you're a sales consultant, you may think you are marketing sales training. If you are a realtor, you may assume you market homes or commercial properties. If you market big screen TVs you may think you're selling the latest … [Read more...] about What are You Really Marketing?