MarketingSherpa has a new report entitled “Search Marketing Benchmark Guide 2008” and one of the interesting data of the study is how the various online marketing strategies compare with regards to giving the best return on investment

According to the report, the strongest tactics and give the most ROI are:

  • House email marketing = 25% (strongest tactic) and 39% (good ROI)
  • Search engine optimization = 18% and 36%
  • Paid search marketing = 16% and 35%
  • Public relations = 12% and 28%
  • Direct mail = 12% and 27%
  • Online banner advertising = 3% and 16%
  • Print advertising = 4% and 13%

You can read an excerpt of this report at MarketingSherpa




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Isabel Isidro
Isabel Isidro is the Co-founder of PowerHomeBiz.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at PowerHomeBiz.com.

4 thoughts on “Research on Strongest Online Marketing Tactic”

  1. Thank you for the information of the book…That was a good book showing all the tactics…and thank you for the fine description of the book…

  2. Thank you for the information of the book…That was a good book showing all the tactics…and thank you for the fine description of the book…

  3. Thank you for the information of the book…That was a good book showing all the tactics…and thank you for the fine description of the book…

  4. Thank you for the information of the book…That was a good book showing all the tactics…and thank you for the fine description of the book…

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