I just received a copy of Francine Silverman’s book “Talk Radio for Authors: Getting Interviews Across the US and Canada.” I previously interviewed Francine on how a small business entrepreneur can market their business through talk radio shows http://www.powerhomebiz.com/022007/talk-radio-marketing.htm so I was looking forward to getting a copy of the book.

The book is light on tips on how to land radio interviews or how to prepare for a radio interview. But it offers a comprehensive listing of radio shows all over the country, both big and small markets, categorized by industries. In fact, the book provides the much-needed information on the contact person for each radio show, the theme of the radio show and the expertise the show is looking for in a guest.

Under the section of Business, Careers and Marketing, here are summarized versions of a few of Francine’s listings:

• Business of Success with Alan Rothman http://www.businessofsuccess.com = guests are typically CEOs, Preisdents, entrepreneurs (about 50-75%)
• Career Talk with Maggie Mistal http://www.maggiemistal.com = guests are experts in a career-related or work related fields or have a particular perspective on careers that are new and different
• The Entrepreneur Home Based Business Show with Paul and Sarah Edwards http://www.wsradio.com = self employment and working from home topics
• Growing Your Business Show with Fred Hueston and Lyna Farkas on All Talk Radio http://www.alltalkradio.net = specialties of guests include small business, entrepreneurs and home based businesses.

If you’re interested in using talk radio shows to generate publicity for your business, I strongly suggest you check out Francine Silverman’s new book.