If you are looking for information on starting a catalog business, check out PowerHomeBiz.com’s list of books that can help you start a successful catalog business. One of the most recent books on this topic is The Catalog Strategist’s Toolkit: Rules, Tools, Forms, and Checklists for Both Print and Electronic Catalogs by Katie Muldoon.
In the latest issue of Direct Magazine, Ms. Muldoon wrote a checklist of questions excerpted from her book that can help you evaluate your plans for starting a catalog business. While a bit general, her checklist covers the organization/structure of the planned business entity to supplier relationships to price determination. She also looks at the market opportunities and the proposed plans to reaching potential customers. Going over her checklist of questions is like creating your own business plan!
