Marketers are now recognizing the power of mobile messaging. With mobile phones now as ubiquitous as ever, marketers have realized that mobile phones present fantastic opportunities for interaction between a brand and its customers. For one, short messaging service (SMS) can directly reach the consumer at any time, any place and in an attention-grabbing way.

To make full use of this new medium, North Castle Nextstep and mobile marketing software provider Enpocket offer what they dub “MYIQ Rules for the Mobile Road.” While there’s no new marketing revelations in the list, it nonetheless provides guidelines on what marketers should consider when tapping mobile marketing in its marketing arsenal. Here are the tips:

1. Golden Rule — Provide real value — it’s about your consumer, not you
2. Keep it Simple (repeat after me — simple, simple, simple)
3. Test, Test, Test
4. Provide portable content
5. Integrate and incentivize for results
6. Offer choices
7. Provide instant gratification
8. Don’t bait and switch
9. Leverage affinity audiences
10. Don’t pretend to be a peer
11. Charge — with caution!

To read the full article, check out North Castle Nextstep and Enpocket’s MYIQ Rules for the Mobile Road