Every business guru will tell you: start with what you know. You will have a
greater chance of success if you know what you are getting into. But what if you
want to try out something new that is drastically different from your present
career or your realm of experience? Should having no knowledge of the business
stop you from pursuing it?
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The answer is a resounding 'No!" You can start cold turkey - and
succeed.
When trying to make a decision about starting your own business, you will
find yourself asking either of these questions:
- "How much experience do I need to start this business?"
-
"Do I have enough experience to start this business?"
There is no textbook answer to these questions. You can either go ahead and
wish for the best, or go slowly studying every single step.
You can jump from being a Wall Street analyst to become a full-time personal
chef if you want to. There are 15-year-old kids who, without even completing
high school, stumbled on a bright idea and become entrepreneurial successes.
A growing number of stay-at-home moms like Kim Michaux of OneofAKindKid.com
have gone out of their comfort zones to explore the world of business that they
have never tried before. As Kim said, "Nothing has prepared me to enter
retailing. I absolutely had no knowledge in handling inventory and such. But
here I am." It is all a matter of your willingness to take risks and to
learn.
Tamara Carlisle had no knowledge at all of the video distribution industry
when she started BigKidsVideo.com to distribute independently produced
children's videos. Yet she persevered, and now is loving every minute of it.
One of the important personal traits of an entrepreneur is the willingness to
explore new horizons and accept risks. You need to have self-motivation, or the
characteristic that gets you going and keep you moving when you are in business
for yourself. It is the trait that will push you to continue despite drawbacks,
such as minimal capital, lack of education or limited experience.
Don't get me wrong: knowledge and experience are important. In fact, studies
show that lack of business experience is one of the primary reasons for the
failure of a business. The Small Business Administration estimates that only
66.0 percent of businesses remained open at last 2 years, 49.6 percent at least
4 years, and 39.5 percent at least 6 years.
If you are the type of person who prefer to analyze your options, weigh all
factors, and make decisions slowly, then that is what you must do. Mike Reagan,
Arizona-based franchisee of sign maker FastSigns, Inc. took about six months
doing a systematic analysis of the right business for him.
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If you feel that you lack the necessary business experience, you can take
several avenues to help you gain the skills and knowledge you will need for your
venture. You can enroll in small business classes through your local community
college's continuing education program, or even return to school to get a
degree.
You can also opt to get an on-the-job training to give you some hands-on
experience in the field you are interested in. The advantages of working for
someone else in your industry for someone else are numerous. You "earn
while you learn," and you'll become known in the industry, making it easier
when you're on your own.
You should see the greatest obstacles, such as learning a
new aspect of business management, as an exciting challenge that must be met
head-on. Like some of the successful entrepreneurs who started their
ventures without fully understanding the mechanics involved in performing the
task, you must steel yourself to go on and learn whatever is needed to accomplish their
goals.
Through your own initiative, you can learn about business basics, the product
or service that you will sell, the industry you are entering, your competition
and market. You can do your homework. Most of all, you need to have a lot of
common sense.
If you have the tenacity to learn new skills, the willingness to take
risks, the confidence to venture into the unknown, and the perseverance to
continue - you may be able to conquer your lack of knowledge and experience and
succeed in your own business. Your decision will be partly made on faith and the determination to have your own business and a 30-second
commute.
As Eleanor Roosevelt said, "You have to accept whatever comes, and the
important thing is that you meet it with courage and with the best you have to
give."