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Walt Disney’s success is solidly based on his belief in imagination. In
the same manner, in the Internet, you have to have the vision or foresight
how to succeed in a virtual environment. The world is your market.
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Since we have chosen a virtual business in a virtual environment, we have
to think of a way that everyone will know about our virtual presence in this
virtual community. Here are some elements that will help you get noticed.
The common characteristics of successful business websites are:
Visibility
– Looking for web pages in the Internet is like looking for a needle in a
haystack. To keep your site on top of the hay and visible, register it to as
many search engines, such as Google, Yahoo, and many lesser known others.
Regularly
Updated
– How do you feel when you see this on the web site you clicked on -“last
updated August 1998”? You immediately feel an eerie atmosphere that send
out signs that the website has been “abandoned” or, worse, “dead”.
Remarkably successful sites always look fresh with new pages added, old
pages updated, which keeps viewers that urge to come back to watch or see
new features every time.
Gold
Mine of Information
– The successful site contains powerful, relevant and useful information,
more information and more information. More than a visitor could absorb in
one visit and easy return to previous pages or forward to next pages is an
asset.
Clear
Navigation
– There should be consistency of arrows, icons to guide the visitor where
to go—providing the “guided tour” facility but giving them the feeling
that they are on their own.
Keep
Visitors “fenced-in”
– Many websites have links that sends the visitors out as they click
through links. You spent time and effort to bring them over to your site.
You must exert utmost effort to keep them in. To do this, you can use "_new"
in your hyperlink code to open a new window when a visitor clicks on a link
at your site.
True
Value
– Products, Services, Contents, Features, and Resources are your assets.
Websites are not only for marketing and for selling. Some successful
websites provide relevant and useful information and services to visitors
for Free. PowerHomebiz.com is a good example.
Quick
Response to Queries
-- Inquiries are attended to as quick as it came.
Organization
– The site must have a budget and personnel support and should not be
dependent on dole outs. Active participation of everyone involved and
everyone knows what is going on. It emotes the professional atmosphere when
a visitor comes in to visit.
Gathering
Visitor Data and Feedbacks
– The site is capable of gathering information about its users, normally
done through surveys, newsletter subscriptions, contests, etc. to give you
the idea about who your visitors are, their preferences and reactions.
Internet
tools
– Make use of other tools such as Gopher and FTP sites, e-mail supported
programs.
Good
Design
– A good design correlates with appropriate choice of text and images,
interplay of imagery with the content of the pages. There should be proper
choice of graphics and colors.
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