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Surely,
most people want to succeed. Who does not like to be comfortable?
If given a chance, who would not prefer to live in an attractive
home, eat appetizing meals, buy a car, take a trip around the
world, own a home-theater stereo set, and have whatever your heart
desires?
Okay,
then, if everybody wants to succeed, why is it that not everybody
can make it?
Principles
for Success
Success
stories and success books are all over. Even books about how to
win friends, influence people and practice positive thinking. Many
others have counseled millions of individuals, guiding them to
attain success.
Here
are some principles for success:
- Have
the desire
to win! If
you don’t have the desire to win, you will leave a lot of
things to chance. In sports, the gold medals goes to the
competitors whose only motive in competing is to win. They
give it everything they’ve got. They compete to the last
drop of their blood. You've noticed that when there's a
competitive game about to be played, some individuals are
eager to get into it, while some timid souls avoid it. If you
don't want to win, if you aren't willing to try, forget the
whole thing. Would you
even
deserve to win when others "give it everything they've
got"? To be a winner, you have to win. To win, you have
to enter the competition.
- Think
success.
Always
think of yourself winning what you want to win.
- Know
what people want. Ask
yourself what you can provide that someone wants, that
millions of people want. Ask yourself what is the current need
or objective or personal ambition of the executive who may buy
your service or product.
- Develop
an idea that fits.
Shape your offering to what people want. It doesn't have
to be a new thing. It can be something someone else has
already developed into a success--but now you're going to make
the product or perform the service better, in some way that's your
contribution to the market.
- Plan
thoroughly. Study
every detail of the market you're entering. Study your
prospects. Study your competitors. If you're starting a
business, get a snob address--even if the office itself is a
hole-in-the-wall. If you haven't a lot of money, create a
strong bank reference by borrowing from your aunt if you have
to. You needn't spend her money. Just have it under your name
so you'll look good when your first prospect asks your bank
about you. Have a prestigious law firm lined up to serve you.
You won't have to pay them till you're doing business and
actually using their services. Prepare a complete, clear,
attractive, dramatic presentation of your idea to show your
prospects.
- Apply
the law of averages. Believe in the law of probability. It isn't a myth
or a superstition. It is a mathematical phenomenon. If you
have a good idea and you present it to enough of the right
people, sooner or later someone will buy. So knock on doors.
Brush off the rejections and keep knocking on more doors.
- Be
a winner in advance. Talk success. Look successful; dress the part. Tell your
prospect how your idea will bring him success, and let
your actions and manner show that you sincerely expect it
will.
Suddenly he--or somebody like
him--will say yes. You'll be a winner.
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